The 2024 TechSmith Video Viewer Trends Report
New data offers insights into what your audience wants from your instructional and informational videos — and how to deliver it!
Videos have transformed the way people learn in and out of the office.
Are you sure you’re giving your audience what they want? It’s easier than ever to create great video content, but if you don’t know your viewers’ preferences, your videos may be missing the mark!
0%
of people prefer learning with videos.
0/3
of people watch at least one instructional or informational video per week
0%
of people are concerned about the accuracy of AI generated videos
What’s in the report?
- How do viewers feel about AI avatars?
- The main reasons people STOP watching your videos.
- The three things viewers think are most important for great videos.
- Why people choose to watch your videos.
- How long your videos should be.
- And MORE...