Level Up Your Sales Team: Internal Communication and Customer Facing Interactions

At TechSmith, we work with individual users, organizations, and authorized partners. We have 30 people in some kind of Sales or Sales Support role. We use over 12 systems all day, and these systems, policies, our processes, and the software that we are selling change all the time. It’s a lot of moving parts! Did I mention time zones? In today’s world your customers are doing 80% of their research online before they ever (if ever) reach out. Our Sales team (not to mention customer service, customer success and technical support) need to be up to speed at all times. In this presentation we will look at how our team uses Snagit, Camtasia, Audiate and Screencast to deliver: Just-in-time informal internal training Customer-facing videos to explain and engage Formalized, asynchronous training Along the way I’ll drop some little-known Snagit and Camtasia tricks.