How to Make a Great Tutorial Video (with Templates)

What makes a good video tutorial

It’s no surprise that, according to a study by Google, users are three times more likely to watch a tutorial video on YouTube than read written instructions for a product.

Why would anyone want to drudge through paragraphs of dense text when they can watch step-by-step instructions that visually guides them through the process?

Tutorial videos, instructional videos, training videos, and explainer videos have all become an integral part of the digital learning experience.

Make your own tutorial videos today!

Download Camtasia and FREE templates to quickly and easily make your own tutorial and training videos.

Download now
Camtasia icon

But what is it that makes a tutorial video truly stand out? What elements need to be incorporated to ensure that the video is not just informative, but also engaging and easy to follow? In this guide, we’ll delve into the essentials of creating good video tutorials, and show you how to make a tutorial video, step by step. 

Whether you’re an entrepreneur looking to explain your product, an educator aiming to make learning fun, or simply someone trying to share your skills with the world, we’ve got you covered.

But before we dive into the how, it’s important to understand the what. By knowing exactly what a tutorial video is, you’ll have a stronger foundation to build on and be in a better position to fully grasp the key components of creating a fantastic tutorial video.

What is a tutorial video?

At its core, a tutorial video is a multimedia resource that is specifically designed to teach or guide viewers on how to complete a task, understand a concept, or use a product or service. It’s a dynamic digital tool that provides clear, concise, and visually engaging instructions to help viewers learn at their own pace.

The true magic of a tutorial video lies in its ability to answer the ‘how-to’ question in the most efficient way possible. Tutorial videos do much more than just deliver information, they walk viewers through processes one step at a time. By providing practical insights, this thorough approach reinforces the learning experience and delivers real value to the viewer.

From how to send an email, to how to send objects into space — there’s no limit to what a video tutorial can teach.

And, as 31.3% of internet users watch at least one tutorial video each week, there’s no doubt that people find them useful for learning new things.

Make your own tutorial videos today!

Download Camtasia and FREE templates to quickly and easily make your own tutorial and training videos.

Download now
Camtasia icon

How to make a tutorial video: A step-by-step guide

To create tutorial videos, there are steps you need to take to ensure the content you create is the best it can be. Essentially, this all boils down to providing value to your viewers. 

As a concept, putting your viewers first is simple, but there are some best practices to follow that will help ensure you’re keeping your content focused on providing the right information in the best possible way. 

Let’s take a look at the key steps to producing a good tutorial video.

Step 1: Define your audience

To start, ask yourself three questions, which you’ll find at the top of the script template:

  1. Who’s my audience?
  2. What specific problem will this tutorial solve?
  3. What will the audience be able to do after watching?
define audience script template

You want to develop an understanding of your target audience’s general skills and get a sense for their comfort level with the content you’re teaching. You don’t want to make a tutorial full of advanced instructions and long winded explanations if your viewers are just getting started.

After you have a clear sense of your audience, focus on the specific problem the tutorial will help them solve.

Each video should help solve one problem, and only one problem.

For example, showing users how to add a follower in our project management software. I’m not giving an entire overview of the project management software, I’m just showing how to add a new follower.

If you have more subjects to cover, consider making more than one video to keep each tutorial well-focused.

Step 2: Set clear goals

Then, define the goals for the video. Think about what you want a person to be able to do when they’re finished watching and then write it down. An example might sound something like this: “After watching this video, a user will be able to add a new team member to a project management board.”

define goals script template

It’s clear and the goal is simple. This goal statement will provide the foundation for the rest of your content.

Step 3: Write a script

When you’re finished with your goals, it’s time to move on to the next key step in making a tutorial. Scripting. Writing a script is an opportunity to test out what you plan to say, so that you can revise and improve the narration before you record.

This might sound like a lot of work up front. Because it is if you start with a blank screen. We’ve eliminated that pain and included a fill-in-the-blanks script template that you can use to quickly start writing.

This is just a starting guide. After you fill in the blanks, read it out loud, and if it doesn’t sound like something you’d say, it’s okay to change it.

write a tutorial video script template

In our template, there are two columns you’ll use to write the script.

The left side is for visual cues (what will be on screen). In the template, we’ve made it so that you can see the narrator at the beginning and at the end of the video, but the rest is mostly screen-recorded content, but this can be adjusted to your liking.

The right side of the script is for your narration. Starting with the obvious, your introduction. We cut past a lot of fluff to just immediately let your viewer know they’re watching the right video.

Make your own tutorial videos today!

Download Camtasia and FREE templates to quickly and easily make your own tutorial and training videos.

Download now
Camtasia icon

Step 4: Record your narration

At TechSmith, we find success in recording narration first. So if you’ve listed your steps as having screen recording as the visual element on screen, we’d recommend you record those bits of audio first. You can leave the camera off and even use Camtasia Audiate, our software that makes editing your audio as easy as editing a text document.

It transcribes your narration as you speak. If you hesitate or say, um, too many times, it marks those for you to easily remove all at once when you’re finished. Once you’ve cleaned up your audio, export it into Camtasia, where you’ll record your intro and outro on camera for that personal touch.

Step 5: Record your screen

Once you’ve completed recording on all of your audio, the next step is recording your screen.

Start by minimizing distractions. Clean up your desktop screen by hiding your icons, choosing a neutral colored background or a branded wallpaper. Close any applications you don’t need, and turn off any notifications that might pop up, including on your phone next to you.

turn notifications off during screen recording

Then, open the application that will be the subject of your tutorial, and practice walking through the steps you’ve listed in your script.

Practice a few times until you can comfortably make it through the entire workflow, with minimal mistakes. This will make for less editing in the end, and better recordings. When you’re comfortable with your walkthrough, open the Camtasia Recorder. Select the region or window you want to record, turn on system audio if your demo has sound, Otherwise, you can leave that off and hit the red start recording button.

Keep in mind, you can edit the recording when you’re finished. So if you make a mistake, simply pause and then start at the place in your script, right before the mistake happened. Removing mistakes is simple and quick with Camtasia. Which leads us to the next key step in making a tutorial, editing the video.

Step 6: Edit your video

Editing a video, huh? If that sounds intimidating, don’t worry. It’s a skill anyone can build with a little practice. But to get you started, we have a free template pre-built tutorial video template with almost everything you need to start your video immediately.

Best of all, it will match up with the script you just completed, so all you need to do is fill in the blanks.

We’ve built in placeholders for your footage, title cards, lower thirds, and more. Everything in this template is totally customizable, from the duration of each section, to the colors and fonts used.

camtasia tutorial video template

Don’t like the music? Right-click and convert it to a placeholder, and you can bring in your own royalty-free song that will retain all of the properties for fading in and out that we’ve included, which, again, are still totally customizable themselves.

When I say editing, I mean a few different things.

  1. Remove mistakes and extra footage from the screen recording.
  2. Sync the narration with the video so that what you’re saying lines up with what you’re showing.
  3. Use animations and annotations to call viewers’ attention to important elements.
  4. Add any other finishing touches you want to make your own.

Remove mistakes

Let’s start with removing mistakes. Once you’ve added your screen recording to the placeholder line of the template it belongs in, If you want to remove a mistake from the middle of a recording, hover over the front of that mistake with the playhead and click cut. Move to the end of the mistake and again cut.

You can do this as many times as you need and if you make a mistake while editing, simply click undo. To remove mistakes or trim off extra footage from the beginning or end of your recording, click and drag the end of the clip in.

Cutting and trimming this clip probably will adjust the other assets in your template, leaving gaps. Just make sure to tighten everything back up when you’re finished cutting.

Sync your audio and video

Now let’s focus on syncing your audio and video. Start by clicking and dragging your audio narration to the timeline, lower placeholder, cleverly labeled audio narration, and drop. Once there, use clip speed and extend frame to sync the video to your audio.

extend frame in camtasia

What I mean is if the narration takes more time to explain the concept than the screen recording takes showing it, split the video clip and use extend frame, which is option click on Mac or alt click on windows. and drag it out to essentially pause the video as you continue your narration. Or, if you want to speed up a part of your recording, maybe you’re showing a longer process that you want to sum up quickly.

Make your own tutorial videos today!

Download Camtasia and FREE templates to quickly and easily make your own tutorial and training videos.

Download now
Camtasia icon

Use animations

Once you have your audio and video synced up, let’s work on focusing your viewers attention. To do this, use animations to zoom in on your screen and annotations to point out or highlight important information.

For example, here I show some information that’s a little hard to read, so I’ll add an animation, then make sure the playhead is after the animation arrow, And then scale up in the properties, essentially zooming in to show detail. Next, I’ll add a highlight annotation to feature only the setting I want to highlight.

Do this throughout your video, when you need your viewer to focus on something important.

add animations and annotations

Add your final touches

When you’re done with that, it’s time to edit those finishing touches. All of the graphics in this template are totally customizable. If you start with the intro transition, just click on the group, and the properties panel show you that all of the colors can be changed.

camtasia customizable tutorial template themes

All that said, I know that editing is no easy task, and to help you along, we have free tutorials to help you get started quickly.

Step 7: Save and share

The last step in creating a tutorial is to save your video.

Think about where you want this video to be watched, and either choose a shared destination like YouTube, Vimeo, or Google Drive, or choose to save the video as a local file on your computer. As an extra last step, we recommend you save your Camtasia project. So if you need to go back and make some edits, it’s quickly on hand.

Selecting the right tutorial video equipment

High-quality videos also depend significantly on the technical aspects, namely the equipment you use and how you use it.

While we don’t believe that the quality of a video rests solely on expensive equipment, making sure your video has good audio and visuals can make it more engaging and professional, ensuring your message is delivered effectively. 

Microphone

The importance of clear, crisp audio in a tutorial video cannot be overstated.

TechSmith’s Video Viewer Study shows that viewers are more willing to suffer through blurry video than poor-quality audio.

If you can, it’s worth investing in a good-quality microphone that can capture your voice without any distortion or background noise. But, you don’t have to spend a fortune. You can get some very good quality microphones for less than $100. 

Position it close enough to capture your voice clearly, but far enough to avoid any harsh sounds. Be sure to run a few mic checks to ensure the sound is just right.

Webcam

Before you push the record button, be sure to place your webcam at eye level. This will make your video feel more natural as it gives the impression that you’re speaking to your audience face-to-face. You should also ensure your background is free of clutter, and ideally a neutral color.

Lighting

Getting the perfect lighting in your video is arguably much more important than getting the best webcam. With good lighting, you’ll add depth to your footage and ensure you and your products are clearly visible. 

Natural light is always best, but if your busy schedule keeps you busy in the daytime, then you might want to consider getting a ring light or softbox. 

Be sure to face your source of light and make sure it evenly illuminates the area you’re recording to reduce harsh shadows and overexposed areas.

9 tips to make a great tutorial video

So now you know the basics of how to make a tutorial video, and where to publish it. While you’re probably raring to get started — and practice is the best way to hone your video making expertise — there are a few more things we think you should know. 

In this section, we’ll explore some tips that will help your video tutorials go from good to great. 

1. Pick a good title for your tutorial video

Giving your video the right title is more important than you might think. As it’s the first point of contact between your video and potential viewers, the best titles intrigue users and encourage them to click on your video. Meanwhile, a poorly chosen title may cause users to scroll past it, even if the content is top-notch.

Compelling titles are concise, descriptive, keyword-rich, and should give viewers a clear idea of what to expect from the video. Include keywords that your audience might use when searching for the information your video provides. This will improve your video’s visibility not only on YouTube but also on Google. 

It might be a relatively simple step, but it’s not one that you can afford to miss. If you do plan on uploading your video to a platform like YouTube, you should also spend some time working on a good video thumbnail to further entice potential viewers. 

2. Use both video and narration

Leveraging video and narration in your tutorial is a powerful way to deliver information more effectively. This dual-channel approach caters to different learning styles, ensuring your tutorial can be understood and appreciated by a broader audience.

Video visuals provide a concrete demonstration of the steps or processes being taught. Seeing the steps in action can make the procedure much easier to follow, especially for complex tasks.

Meanwhile, the narration provides essential context and explanation that visuals alone can’t deliver. It offers the opportunity to explain why certain steps are taken, provide background information, and give additional tips.

However, it’s vital that the video and the narration work together in harmony. What’s shown should align with what’s being said, with each element reinforcing the other.

3. Add a table of contents

Including a table of contents in your tutorial video helps viewers navigate your content with ease and find the parts of the video that they’re most interested in. This is especially useful for longer videos that answer multiple questions or explain processes with several steps. 

Some tables of contents will simply display the timestamps of different sections at the very beginning of a video. However, with tools like Techsmith Camtasia, you can easily create interactive tables of contents that allow users to quickly jump between sections at the click of a button. 

4. Highlight/emphasize important aspects

Emphasizing key points or steps in your tutorial helps viewers recognize the more important aspects of your video without getting lost in the details. 

A great way to highlight important parts of a presentation or screen recording is to make the most of Camtasia’s cursor effects. By enlarging, highlighting, or creating a spotlight around your cursor, you can effortlessly draw the viewer’s attention to specific on-screen actions, making complex processes easier to follow.

Make your own tutorial videos today!

Download Camtasia and FREE templates to quickly and easily make your own tutorial and training videos.

Download now
Camtasia icon

5. Add some background music

Adding music to your video can go a long way to making your tutorial more engaging. While the right music can help set the tone and fill in any silence, it’s important to make sure it doesn’t distract from the visual content or your narration. 

If the background music is too loud, or too “in your face” (or ears!), it can do more to detract from your video than add to it. With this in mind, you might need to adjust the volume of the music and make the actual video louder, to maintain the right balance between audio tracks. 

Camtasia offers a massive library of royalty-free music, categorized by genre and mood, that you can use as the background to your video. 

6. Add captions

By adding captions to your videos, you ensure that your content is accessible to the widest possible audience. From people with hearing impairments to those watching your video on their phone in a public space, captions help ensure that everyone can follow along with your content no matter who or where they are. 

Captions also improve comprehension as it’s easier to follow along and digest information when it’s being read as well as said out loud. Tools such as Camtasia, and TechSmith Audiate, can help you create captions for your videos automatically — so there’s really no reason not to include them in your video! 

7. Number each step

If your video contains a lot of different steps, we’d recommend numbering each of them as you go along, as this will help viewers follow along more effectively. Numbers provide structure to your content and can make complex procedures easier to understand — a bit like numbered subtitles in a how-to guide. 

8. Add a table of contents

Including a table of contents in your tutorial video helps viewers navigate your content with ease and find the parts of the video that they’re most interested in. This is especially useful for longer videos that answer multiple questions or explain processes with several steps. 

9. Invest in a good microphone

Sound quality plays a significant role in the overall impression and effectiveness of video content. Poor audio can distract from your message, make your tutorial harder to follow, and even cause viewers to click away. 

On the other hand, the best microphones for recording video will capture sound more accurately and deliver clearer, more professional-sounding audio. They reduce background noise and enhance the clarity of your voice, making your narration more engaging and easier to understand.

So, naturally, investing in a professional microphone will make a huge difference to the quality of your audio and will work to keep your audience focused and engaged. That said, it’s important to note that while a good microphone can improve your audio quality, it’s not a necessity for creating a video tutorial that stands out.

Making tutorial videos, the FAQs

How long should a tutorial video be?

The ideal length of a tutorial video depends largely on the topic. However, it’s generally best to keep videos as short and sweet as possible. Aim for between 3–5 minutes for simple topics and up to 15–20 minutes for more complex subjects, always focusing on clarity and value.

Can I make a tutorial video for free?

Yes, you can! There’s a wide range of free software for making video, screen recording, and video editing, though they usually offer limited functionality. For anyone looking to create a lot of videos, more powerful software, such as Snagit and Camtasia’s video editor, can be well worth the investment — and both offer free trials!

How do I record my computer screen for a tutorial video?

Software like Camtasia or Snagit allows you to capture your entire screen, a selected area, or a specific window, and have the ability to capture audio and webcam footage simultaneously.

Do I need fancy software or equipment to make tutorial videos?

Not necessarily… While professional video editing tools can enhance your video quality, you can create effective videos with basic software, recording equipment, a thought-out plan, and good lighting. The most important element is clear, helpful types of videos that provides value to your viewers.

The Best Final Cut Pro Alternatives for Professionals

Final Cut Pro logo surrounded by alternate app icons.

Final Cut Pro revolutionized professional video editing on a personal computer. Its popularity among independent filmmakers and Hollywood production houses created a new market, prompting Adobe to overhaul Premiere Pro completely. When it seemed like the competition had caught up, Apple reimagined Final Cut Pro with a controversial but innovative magnetic timeline metaphor. 

Over a decade later, this reimagined version has evolved from contentious to beloved, with many competitors emulating its design. Final Cut Pro is one of the leading professional video editing platforms on the market. 

If you own a high-end Mac, have pro-level video editing needs, and are willing to embrace its steep learning curve—Final Cut Pro might be for you. But what about the rest of us? You know, the folks who need a straightforward, easy-to-learn video creation solution. The type of users who rely on built-in laptop webcams, need to record presentations, want to capture web app workflows, or need to teach our colleagues how to change email settings. 

If that sounds like you, Final Cut Pro is likely overkill as an editor and is flat-out missing key recording capabilities.

Don’t have a Mac? You are out of luck, my friend—Final Cut Pro isn’t available on non-Apple hardware. No worries, though. There are many options if you need a user-friendly or Windows-compatible solution. Let’s explore seven powerful Final Cut Pro alternatives.

Tip: There is no such thing as Final Cut Pro for Windows. 

Camtasia: Best user-friendly alternative for professional video editing

Camtasia is, pound-for-pound, the best alternative to Final Cut Pro. Camtasia is rated higher than Final Cut by customers. It strikes a delicate balance between power and accessibility, offering a simple user interface that doesn’t skimp on robust editing features. Whether you’re a noob just dipping your toes into video editing or a seasoned pro, Camtasia has something to offer.

What sets Camtasia apart is its industry-leading screen and webcam recording capabilities. It’s like having a TV studio baked into your computer. And do not forget the insane number of free, customizable assets it comes with—perfect for elevating your projects without breaking the bank.

Key features of Camtasia

Camtasia is a cross-platform video platform on Mac or Windows operating systems. It has a wide array of features designed to make ordinary users look like pros:

  • Built-in recorder. The industry’s leading multi-track screen and webcam recorder comes with Camtasia.
  • Camtasia Rev . Choose any layout, background, and FX package with a single click.
  • Camtasia editor. A powerful multi-track editor is chock-full of free, customizable assets.
  • Customizable assets. Drag and drop templates, transitions, effects, animations, callouts, + more.
  • Camtasia Audiate. Deep integration with AI-infused text-based video editing workflows.

Camtasia’s built-in, industry-leading recorder delivers a one-click recording of your screen or webcam. Whether recording or importing footage, Camtasia Rev makes you look like a professional designer. Its combination of layouts and visual effects elevates the ordinary to extraordinary. 

Camtasia’s powerful multi-track NLE includes thousands of customizable motion graphics assets. You will find plenty of video templates, animations, title sequences, and transitions to help take your video project to the next level. It’s all drag-and-drop, with easy customization options at your fingertips.

Additionally, Camtasia’s tight integration with Camtasia Audiate lets users edit videos like a text document. The automatic speech-to-text (STT) allows users to scan the transcription and delete, copy, and paste text. Every text edit turns into a non-destructive video edit fully modifiable in Camtasia.

Best suited for:

Camtasia is ideal for creators, marketers, and trainers who don’t want to compromise. It’s easy to use and powerful, perfect for users who want an integrated recording solution. It also offers many customizable templates for different looks.

Pricing and plans

Camtasia operates under a subscription model with three flexible plans to suit different user needs: 

Free Trial: $0/year

  • Camtasia has a free trial that can be extended for unlimited days. Video files shared or exported in trial mode will have a small, tasteful watermark added to them. It is an option if you are looking for a free alternative to Final Cut Pro.

Camtasia Essentials: $179.88/year

  • This plan provides access to core video editing features. It’s perfect for users who want an easy-to-use multi-track non-linear editor (NLE). The base plan includes thousands of free, customizable transitions and assets. 

Camtasia Create: $249/year

  • This plan includes everything in Camtasia Essentials plus Camtasia Audiate. It is perfect for users who want fast and easy AI-infused, text-based video editing.

Camtasia Pro: $499/year

  • This plan includes all the features of Camtasia Create plus premium Assets for Camtasia. Users can access over 100 million stock images, videos, audio files, and customizable assets. 
  • Camtasia Pro users also receive Screencast Pro. This product offers unlimited screenshots and video sharing, comments and reactions, and AI-assisted tools. 
  • AI translation and additional AI capabilities. Synthetic Avatars are the next prominent feature coming.

Stardom awaits!

Camtasia is the perfect way to create exciting content for YouTube, TikTok, Instagram, and more!

Get Camtasia
An image of a phone and laptop both showing variation of a cooking videos in both device sizes

Adobe Premiere Pro: The industry standard for professional editing

Adobe Premiere Pro is the 100-pound gorilla in the pro video editor market. It’s easily the most widely adopted pro tool and is especially popular in the film and television industry. Its rich feature set and integration with Adobe’s Creative Cloud make it an excellent choice for advanced creators. This is especially true for those already using one of Adobe’s expensive plans.

Key features of Premiere Pro

Adobe Premiere Pro is a powerhouse video editor. It boasts advanced color grading, multicam editing, motion tracking, and green screen effects. 

It seamlessly integrates with Adobe Creative Cloud tools like After Effects and Photoshop, making it a favorite among ad agencies and production houses. It also supports many HD and UHD formats, which is great for 4K video projects. Adobe Premiere Pro’s wide range of tools and customizable workspaces make it a strong choice for complex editing tasks.

Best suited for:

Adobe Premiere Pro is perfect for professional editors, filmmakers, and content creators. It offers a high-performance editing platform. However, users should be ready to tackle its substantial learning curve.

Pricing and plans

Adobe Premiere Pro is a standalone subscription app that costs $275.88/year. It also comes as part of Adobe’s All Apps bundle, which costs $719.88/year.

Davinci Resolve: Best free alternative with advanced color grading

DaVinci Resolve is a powerful, free alternative to Final Cut Pro. It’s known for its best-in-class color grading capabilities. It is available for Mac and Windows, making it a great choice for users seeking professional-grade video editing software without the high cost.

Key features of Davinci Resolve

DaVinci Resolve offers advanced color correction and color grading. Its capabilities are so impressive that many production houses use it regardless of which NLE they edit in. DaVinci Resolve is closely integrated with Blackmagic Design’s pro camera solutions. 

This makes it a great option for filmmakers who use Blackmagic hardware. It is also well known for its multi-user collaboration tools and node-based workflows, which appeal to advanced users.

Best suited for:

DaVinci Resolve is excellent for professional editors and filmmakers. It is also perfect for users who need advanced color grading and prefer node-based workflows.

Pricing and plans

DaVinci Resolve has both free and paid versions to choose from:

DaVinci Resolve: A free alternative to Final Cut Pro with robust core video editing capabilities.

DaVinci Resolve Studio: $295 perpetual major version license. 

Ads AI capabilities, stereoscopic tools for improved color grading, Fairlight FX plugin, and more FX filters.

Lightworks: Best open source video editor for professional use

Lightworks is a professional-grade, open-source video editor known for its rich feature set and flexible editing workflows. It is available for Mac, Windows, and Linux, making it accessible to a wide range of users. Lightworks is a great alternative to Final Cut Pro if you are short on cash or don’t trust corporate overlords.

Key features of Lightworks

Lightworks advanced editing capabilities include:

  • Multicam editing allows seamless editing of footage from different cameras or camera angles.
  • Real-time effects that provide instant feedback and speed up the editing process.
  • Support for a wide array of video formats, including 1080p HD and 4K UHD.
  • A flexible interface that can be customized to the tastes of pro editors. 

Best suited for:

Lightworks is the ideal solution for Linux users. It’s also great for hardcore professional video editors who are passionate about using open-source software and want a free Final Cut Pro alternative.

Pricing and plans

Lightworks offers a free version and three paid subscription choices:

Free: $0/year

A core video editor that targets beginners and users with limited needs.

Create: $139.99/year
Offers additional advanced features and flexibility.

Pro: $279.00/year

Comprehensive tools, FX, and configuration, plus premium support.

VEGAS Pro: Best for user-friendly professional editing

Vegas Pro is another solid alternative to Final Cut Pro. It provides a powerful, user-friendly interface for professional video editors. Available for Windows, it has long been hailed for its intuitive workflows and mature feature set.

Key features of VEGAS Pro

VEGAS Pro includes motion tracking, 4K video editing, and advanced color grading. Its integration with sound editing tools enables smooth audio-video synchronization, and its timeline-based editing is also simple for pros to understand and use.

Best suited for:

Vegas Pro is designed for Windows users who need professional video editing tools. Its gentle learning curve makes it a good choice for those who need to hit the ground running.

Pricing and plans

VEGAS Pro supports a one-time purchase model with paid upgrades or subscription plans.

Vegas Pro 365: $95.88/year

Delivers its core video editing experience.

Vegas Pro Suite 365: $119.88/year

Core video editor plus Sound Forge Pro, Vegas Mocha, Acid Pro, and content pack.

CyberLink PowerDirector is a budget-friendly alternative to Final Cut Pro Windows—remember Final Cut Pro doesn’t exist on Windows. It has a wide assortment of advanced features and is regularly updated. It’s especially good on Windows, which has a much richer feature set than its Mac version.

CyberLink PowerDirector 365 includes video stabilization, loads of stickers, and a slew of slick visual effects. Its focus on eye-catching motion graphics makes video shorts pop on YouTube and TikTok.

Best suited for:

CyberLink PowerDirector 365 is a good choice for Windows users who need to create videos for social media. Its updated sticker packs, fun transitions, and cool visual effects will help social creators stand out.

Pricing and plans

CyberLink PowerDirector 365 is offered as either a monthly or annual subscription.

Monthly Plan: $19.99/month

Annual Plan: $74.99/year


Audiate: Best for enhancing audio and video synchronization

Audiate’s AI-driven workflows and strong integration with Camtasia make video creation easy. If you can edit text, you can create, modify, and arrange video. Audiate is very flexible. Its automatic speech-to-text (STT) feature lets you edit video like a text document.

Audiate also makes it simple to generate a script and create natural-sounding audio. You can translate your audio into multiple languages with just a few clicks. The best part is that all your edits are non-destructive and can be used in Camtasia.

Key features of Audiate

Audiate’s audio editing and AI-infused workflows help users achieve great results quickly. If you’ve never edited a video using text, you owe it to yourself to try Audiate out. Its deep integration with Camtasia provides flexibility and control, no matter which app you use. Critical capabilities of Audiate include:

  • Generate scripts from prompts (AI): Create scripts quickly and easily.
  • Generate audio from text (AI): Turn your text into natural-sounding audio.
  • Speech-to-Text automatic transcription (AI): Transcribe audio and video automatically.
  • Automatic filler word and pause detection (AI): Remove “umms” and “ahhs” with ease.
  • Multi-language translation (AI): Translate your audio into several languages with just a few clicks.
  • Text-based video editing: Edit videos in a document-style view.
  • Waveform editing: Fine-tune audio with a waveform editor.
  • Audio FX: Enhance your audio with noise removal, equalization, leveling, and more.
  • Caption generator: Automatically create captions for your videos.
  • Full integration with Camtasia: Enjoy seamless workflows between Audiate and Camtasia.

Best suited for:

Audiate is perfect for video editors who need powerful pro audio editing capabilities and want to leverage AI workflows and text-based video editing to improve their creation speed while elevating quality.

Pricing and plans

Audiate is available as part of two Camtasia packages:

  • Camtasia Create $249/year.
  • Camtasia Pro: $499/year.

Choosing the right Final Cut Pro alternative for your needs

Choosing the suitable Final Cut Pro alternative depends on your specific needs—user-friendliness, pro-level features, built-in recording, AI workflows, or compatibility with your operating system. 

Camtasia strikes the right balance, hitting the Goldilocks zone between advanced features and ease of use. Its deep integration with Camtasia Audiate’s AI-infused text-based video editing workflows takes it to a new level that’s tough to beat. 

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

*Note all pricing is accurate based on each product’s pricing pages as of October 2024.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

How to Make a Great Educational Video (Free Template)

Make a great educational video

Knowing how to make a good educational video is one of the keys to helping students learn better — even when classes are in-person. But how do you create educational videos, and how do you know if they’re effective?

Luckily, making great educational videos doesn’t have to be difficult. In fact, with the right tools and know-how (and a free template), it can be incredibly easy to create effective, engaging videos that enhance the learning experience while improving engagement and knowledge retention among students.

What is an educational video?

An educational video is a video to educate someone on a specific topic or collection of topics.

In the higher education (or even K-12) space, this type of educational content has the potential to go way beyond skills and how-to guides. In fact, the best educational videos can teach abstract concepts, theories, and much more.

Educational videos vs instructional videos

So, how is an educational video different from an instructional video, a how-to video, or training video?

While instructional, how-to, and training videos are all types of videos that can be considered “educational” they’re usually more focused on teaching a skill or skillset.

In this article, we’ll focus on videos for use in higher education as opposed to instructional videos, workplace training, or other knowledge-sharing videos used in internal communications.

Common types of educational videos

What’s more, educational videos aren’t limited to recorded lectures. In fact, video can be used in a wide variety of ways to enrich, optimize, and supplement a learning course. Depending on the need, you could create course videos for each and every part of your course – because why wouldn’t you? 

To give you some ideas, educational videos could include:

  • Lecture recordings
  • Introduction videos
  • Course & syllabus navigation videos
  • Assignment or project feedback videos
  • New week/topic preview videos

Most — if not all — of the tips and techniques we explore in this article will apply to any type of video intended to instruct or inform, including the types of business videos used by large and small organizations.

Create Incredible Videos with Camtasia

Camtasia is an intuitive video editing software that will enhance your tutorials, how to videos, and more. Start creating today!

Get started for free
Camtasia icon

How to make an educational video

Creating educational videos has become an increasingly important skill for educators. Whether you’re teaching in a fully online environment or supplementing a face-to-face course with additional resources, videos offer a dynamic and engaging way to deliver instructions to learners of all ages. 

If you’re wondering how to make educational videos, you’re in luck as this section will act as a step-by-step guide to help you create high-quality videos that will engage and inspire your learners.

1. Start with a plan

As we mentioned already, every educational video should have a learning objective. Once you know what your video needs to accomplish, you must work on a plan to do exactly that. While not every video needs a high degree of professional polish, pressing the record button before you’ve prepped probably won’t be as effective as you want it to be.

For less formal videos, such as providing feedback on student projects, consider a quick run-through of what you intend to record to ensure you know what you want to cover. Even a bulleted list can help keep you on track. 

2. Write a script

Nothing ruins a good video faster than a lot of hesitations. While it’s natural for “ums” and “ahs” to slip in a natural conversation, if you’re “umming” and “ahhing” too much it’s probably because you’re underprepared – and your audience will pick up on that.

Having a script will help you sound more professional and preserve your video’s focus. 

The best scripts will include — word-for-word — everything you intend to say. Taking the time to write this out before recording helps ensure that you will cover everything you want to without the danger of meandering into unrelated topics.

To write a script, start by outlining the points you want to make, or use an AI script generating tool to help you out. TechSmith Audiate is a handy tool that will create a script based on your prompt, which you can then edit and use word-for-word or as an outline. This tool is an easy way to kick-start the video creation process!

3. Create a storyboard

If your educational video will include camera footage, a storyboard helps you visualize what all your shots will look like before you shoot. This will save you a lot of time in the long run.

Quick sketches and stick figures are perfectly fine for live video. For a screencast or screen recording, you can use a series of simple screenshots to roughly show what you plan to display with the narration.

If your video won’t use camera video, or if the camera video has already been recorded and you’re simply assembling it into the final product, you probably don’t need a storyboard.

4. Record your voice over

With your script in hand, it’s time to record your voice over. TechSmith Camtasia comes with a built-in, easy-to-use voice recording feature and can be an excellent choice, but you might also benefit from using TechSmith Audiate.

Audiate takes voice over recording and editing to a whole new level by transcribing your voice in real-time, as you record. If you already have a voice over recorded, you can import it into Audiate and the software will transcribe it for you.

Then, you can edit your audio in the same way you would edit the text in a document. So, rather than staring at an audio waveform and trying to figure out precisely what you said and when, you can actually see your words on your screen. 

Audiate will even flag all the “ums”, “ahs,” and other hesitations automatically so you can easily find and delete them. You can even delete them all at once!

When you’re done, save the audio file and import it into Camtasia. If you want, you can also export the edited text as a transcript or an SRT file and use it to provide subtitles or captions.

It’s worth noting that it isn’t always necessary to record your voice over separately from your video. For those videos, we recommend recording your voice over in Camtasia directly.

5. Record your educational video

If your video is going to include any screen recording, be sure to tidy up your computer desktop of any clutter. Adding personality to your videos doesn’t mean showing your students all your files.

Once your desktop is clutter-free, open the software applications you want to show in your recording. This could be anything from your internet browser to Microsoft PowerPoint.

Open Camtasia and click the New Recording button.

In the Camtasia window, click New Recording.

Next, select the screen or window you want to record, choose your microphone, and toggle your system audio on or off. Camtasia allows you to record your screen and camera at the same time, so you can show your students your face throughout your video.

For most videos, we’d recommend including your webcam footage and system audio as both offer your audience additional layers of context. However, it’s really up to you to decide what’s best for your video and your students. 

In the recording window, you can choose your monitor, toggle on/off your webcam, choose your microphone, and enable or disable system audio.

Once you’ve made your selections, click Start Recording, wait for the three-second countdown, and you’re on your way.

Remember, if you make a mistake while recording, it’s better to keep going than to start over. Take a moment to clap twice before starting again from just before the mistake was made – this will make it easier to find and edit the recording later on. 

When you finish recording, click the stop button and Camtasia will automatically add your recording to the timeline in a new Camtasia project.

6. Import your media

Click Import Media to find and select your media to import.

If you want your video to include any other visuals or assets, such as music, screenshots, images, or even other videos, import them by clicking Import Media and navigating to the folder where your assets are stored. 

Camtasia can also directly import PowerPoint slides, which is a fantastic feature if you plan on including a slide deck in your video.

Placing your assets in your video is as simple as dragging them to where you need them to be in your timeline. If you need to make any changes and move them later, you can!

Drag your media to the Camtasia timeline.

7. Edit your video

Editing your video might sound like a daunting task, but it really isn’t. With Camtasia, it’s incredibly easy to edit video content. If you can drag and drop assets, then you can edit – trust us!  

Video editing is even easier if you’re using a video template.

Templates help to standardize and simplify the editing process by providing a structure. You can adjust the template as you need, but it gives you a starting point that’s far closer to the finished product than the raw footage.

If you’re new to recording educational videos, or any videos for that matter, templates can help take some of the guesswork out of the process. We even have a list of our top 5 educational video templates you can use.

 

To use a template in Camtasia, go to File > New Project from Template. Camtasia will automatically load assets into your media bin and even place some of them on the timeline.

Next, open your screen recording from your library and drag it to the timeline and over the template placeholder. When the placeholder turns green, you can release the recording and choose “Ripple Replace.”

Finally, make any final edits as you see fit. For a more detailed explanation and walkthrough on using templates, check out the video above.

8. Share your video

Once you finish editing your video, it’s time to share it with the world – or at least your students. 

With Camtasia you can save your file locally or to a network drive. Alternatively, you can share it to any of a number of popular destinations such as YouTube, Vimeo, Dropbox, Google Drive, and TechSmith’s Screencast® – to name a few!  

share button camtasia

Simply click Share and choose your destination. All you have to do now is share the link with your students or upload the file to your learning management system. 

What’s the right length of an educational video?

The idea of “less is more” applies to educational videos too, only you might say “shorter is better” instead. While this is a good guideline to work with, it would be more accurate to say that your videos should be the ‘right’ length for the subject matter. 

If you’re used to longer in-person class sessions, it might be tempting to do the same thing with video. But to truly leverage the advantages of this type of learning, your videos should be concise and easy to digest. Depending on the subject, that may be two minutes or 20 minutes. 

As with so many aspects of creating videos, it’s really important to keep your audience in mind. So when making a video, consider your students’ age and cognitive load as well as the difficulty of learning the content, and the video’s learning goals.

3 tips to make educational videos more accessible

When recording videos for higher education or K-12, accessibility of the content for people with disabilities is essential to ensure that everyone can access and understand the content.

But here’s a little secret: Accessible content is actually better for everyone because many people have their own preferred ways of consuming visual content.

With that in mind, here are a few tips for ensuring your video content is accessible to all your students:

1. Add captions

Every educational video you make should include captions. Captions ensure that any words spoken, along with relevant sounds or sound effects, are displayed on the screen. This ensures that people who are deaf or hard of hearing can still follow along and learn from your content. 

Without closed captions, your video won’t meet the necessary requirements for accessibility and you’ll risk excluding some of your viewers. 

However, captions come with an added bonus, as they’re also great for anyone who can’t watch your video with the volume turned up, or if they’re watching in a noisy environment. On the other hand, some people just like reading along with videos as it helps ensure they won’t miss anything. Others might even find captions help them learn the correct spellings of complex words. 

Pro tip: To be fully accessible, be sure to use closed captions rather than open captions to ensure students can turn them on or off as needed.

2. Make a video transcript

A video transcript is a text version of your video. They’re helpful for both people who are hard of hearing and those who are blind or visually impaired. But they can also help enhance the engagement of your video lessons.

For viewers with audio difficulties, they can read the transcript directly, while those who have visual impairments can use a screen reader to access the content. 

Remember, if you recorded your voice over in Audiate, you can export your captions and transcript directly from your recording, which will save you — and your students — a lot of time.

3. Create an audio description

An audio description is a narrative track added to your video that describes important visual details for people who are blind or visually impaired. Audio descriptions are usually added during natural pauses in dialogue or voice over to avoid distracting from other important audio details. 

Creating videos with accessibility in mind can help ensure that important visual elements of the video are described verbally in the audio track itself, which will eliminate the need to add audio descriptions. 

For instance, if your video is just you speaking into your webcam, you probably don’t need an audio description. However, if your video contains complex visuals, an audio description may be necessary to provide additional context and ensure that all viewers can fully understand the content.

Ryan Knott

Ryan Knott is a Marketing Content Strategist at TechSmith, where he creates content about easy, effective, and efficient video creation, editing, and tips and tricks, as well as audio editing for creators of all kinds. He/him.

What is Talent Acquisition? A Guide to Attracting Top Talent

Magnifying glass with profiles in it.

When someone leaves your organization, or when your organization is in a state of growth and expansion, how do you get new talent? 

If this is the only time you’re thinking about talent, you may be falling short. Reacting to a headcount need of the organization is recruiting. This is where Talent Acquisition differs from recruiting. 

Talent acquisition is the process and strategy to identify, attract, consider, and hire top talent. In this article, we’ll break down the different “pieces of the puzzle” that make-up Talent Acquisition. Additionally, I’ll incorporate some key tools to make it all easier and more impactful, specifically Snagit.

Puzzle pieces including employer branding, tools and technology, talent pipeline, and Snagit.

Key strategies for successful talent acquisition

Building a talent pipeline

Remember, we’re not just reacting to immediate needs; our focus is on long-term planning. To build an effective talent pipeline and strengthen your talent acquisition strategy, you first need to understand the current state of talent within your organization.

Ask yourself:

  • What is the average tenure in each department?
  • What is your turnover rate, and which department has the highest turnover?
  • What are the onboarding and training timelines for various roles within the organization?

Once you gather this information, the overall picture becomes clearer.

Find out for your organization: The [insert department name] department has an average turnover rate of [X%] and an average employee tenure of [Y years]. On average, we’re replacing [Z] team members every [quarter/year]. Then, use these numbers to work backward to refine your hiring process and ensure you address the right gaps.

The above information will reveal the biggest gaps in your talent pipeline and help identify your top candidates. Now, go fill in the gaps. 

As you look at your talent needs, if you’re an organization that’s losing entry-level talent within the first 90 days (think entry-level, customer-facing roles), then you’ll need a constant flow of candidates. Ultimately, you’re constantly hiring for that role. So, instead of waiting for someone to leave, keep a full talent pool and have someone ready to start at all times.

Conversely, if you have great tenure for a specific role, you can align your talent acquisition to bring people in early in their career (think intern) and train them into an experienced role. Ultimately using less hiring and more training and engagement.

Every organization has its own unique talent acquisition vs. recruitment challenges and needs that will shape your overall strategy. Your organization’s specific situation – whether high turnover in certain roles or long tenures in others–should guide your approach to hiring training and retention. 

Before creating your strategy, make sure you have a clear understanding of where, when, how, and why talent is joining, staying, or leaving. By doing this, you can focus your efforts where they’ll make the most impact and avoid wasting time on guesswork.

Simplify HR workflows with visual tools

Create clear, engaging training and documentation that helps your teams better understand company policies and processes.

Learn More
A professional woman with straight black hair, wearing a white blouse, stands confidently with arms crossed against a yellow background. Next to her is a smaller inset image of a casual office meeting, featuring three people working collaboratively on laptops. A text overlay in the meeting image says,

Employer branding

Whether you create your employer branding or not, you have an employer brand. So, you might as well make what you want true regarding how the talent market views your organization and how it aligns with your recruitment and talent acquisition efforts. 

Employer branding is what talent “thinks” of your company. 

When they hear your company’s name, do they think of good working conditions or bad? 

Do they think of good benefits and pay (think BIG tech companies), or are there rumors around town of poor pay and benefits?

Instead of letting people completely form the narrative of how they view your company, help them view it in the light YOU prefer—one that benefits the company and aligns with your job descriptions and the roles you’re recruiting for. 

The more work you do with your employer branding, the less work you have to do on the attraction side. For example, do you think the big tech companies have to convince people to work there? Nope. 

People WANT to work there. Why? Because their employer brand is so strong. Here is where screen capture, screen recording, and video editing tools can come in. 

Leveraging technology and tools

Video is powerful. Technologies like YouTube, Instagram, and TikTok are important means of information for people across all generations. Video is on the rise in every facet. So, let’s tap into that. 

You might think, “I don’t know how to do video, and we don’t have a video team.” 

You don’t need prior knowledge or a team of professionals—you just need the right tool. That’s where Snagit and Camtasia come in. I am a novice video creator as in, I’m not good at it. However, using user-friendly tools makes creating videos easy.

“Yeah, but how do I incorporate video into talent acquisition and recruitment?” 

When you currently share job openings on various platforms, you probably rely on text. Instead, use video. 

If you welcome people to the company via email, including a personalized video. And when you show your employer benefits during the interview or offer stage. USE VIDEO. 

Benefits are boring and stale—spice it up and highlight the value of your employer benefits by how it has brought value to YOU.

Whether you’re attracting candidates through LinkedIn InMails, cold messages, building your employer brand, networking within your industry or on college campuses, interviewing candidates, or extending offers—video can enhance almost every step of your talent acquisition process.

Additionally, integrating video with talent acquisition software allows you to streamline and personalize your approach, ultimately giving you better engagement from your audience. Your time goes further (impact-wise) when you’re communicating with video. Why Snagit is Essential for Talent Acquisition Teams

Personalized video of introduction to a company.

Benefit 1: Visual content creation

Talent Acquisition has to think like marketing, not only from creating your employer brand but also how to deploy it. The way to win with an employer branding strategy is by keeping it alive, which means creating content around it. 

Most people, especially younger generations, prefer video as their preferred method of content consumption. 

Having an employee event at work, capture it with video. 

Have a new position open? Have the hiring manager create a quick video about the team and the opportunity. This is where screen recording comes in. 

Using video lets people have a window into your company and the company culture. 

This will help you attract top talent and qualified candidates. 

Top talent can work anywhere; that is a perk of being the best at what you do. By opening a window to your company, your talent pool will be able to accurately assess and feel what it is like to work with your organization. 

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

Benefit 2: Enhancing effective talent acquisition

By using Snagit in your content creation, talent acquisition process, and new hire onboarding and training, you can create a clearer picture of the objectives you’re trying to accomplish. 

This is thanks to Snagit’s powerful tools for improving visual communication. Features like annotating workflow documents, highlighting important text, and capturing on-screen tutorials help ensure that information is clear, concise, and easy to understand

Not only does this aid knowledge retention, but it also helps provide reasonable accommodations by presenting information in multiple formats to suit diverse needs. 

That’s a win for Human Resources.

Benefit 3: Improved internal and candidate communication

One of the most impactful uses of Snagit is when communicating with hiring managers. Your Talent Acquisition Team will love this.

Traditionally, sharing candidate insights involves lengthy emails, phone calls, or meetings. While valuable, these methods can be time-consuming. Snagit streamlines this process, allowing you to quickly create personalized videos that showcase top candidates, including those from employee referrals. With just a few clicks, you can record and share a video that highlights the value the candidate may bring to your organization.

By leveraging another tool from TechSmith, Screencast, you can track when a hiring manager views your videos, how long they watched, and invite them to place comments at specific points in the video. 

This makes the candidate review process more efficient and engaging—no more endless meetings or dry emails. Instead, you’re using video to tell the candidate’s story.

Ready to enhance your talent acquisition efforts with Snagit?

If you’re serious about your talent acquisition business goals and finding top talent, consider changing your recruiting strategies from reactive to proactive. Create an employer brand and keep your brand alive through content creation.

Make video a core piece of your skill sets within talent acquisition. You will have more impact within the business and more impact with your talent pool. 

The best snipping tool for Windows and Mac

Don’t let clumsy built-in tools hold you back. Take and edit screenshots with Snagit!

Get Snagit
Someone capturing a screenshot of a mountain scene with a person and goats using Snagit, showing cropping tools on the screen.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

How to Record What’s On Your Screen on Any Device: A Complete Guide

How to Record Your Computer Screen

Ever need to show someone exactly what’s happening on your computer screen? Whether you’re creating a tutorial or troubleshooting an issue, knowing how to screen record is an essential skill these days.

If you’re new to screen recording, figuring out how to start can feel overwhelming. Don’t worry, you’re not alone! In this guide, we’ll walk you through the process of recording your screen and share how to get the best results.

What is screen recording?

Screen recording is the process of capturing everything that happens on your computer, phone, or tablet screen in real-time. It is especially useful in professional and educational settings. 

Capturing video of your screen can make it easy to communicate information visually without the need for long explanations. You might use screen recording to:

  • Create instructional videos
  • Demonstrate a process
  • Highlight the functionality of software
  • Capture a software bug or error
  • Provide feedback on a project
  • Deliver a presentation or share an idea

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

Choosing the right screen recorder: built-in vs third-party tools

Before we dive into the recording process, it’s important to make sure you’re using the right tool.  Whether you need a basic built-in option or a more robust third-party solution depends on what you’re trying to do.

Built-in screen recorders

Most modern operating systems come with basic screen recording features, making them an easy choice for quick screen recordings:

  • Windows 10 & 11: The Xbox Game Bar is pre-installed on Windows machines. It’s great for capturing quick clips but does not have editing or annotation features.
  • MacOS: QuickTime is a simple tool for recording your screen and microphone audio, but it doesn’t capture system audio or allow you to add effects and annotations.

If you want to record video and audio, built-in options on most devices can be very limiting.

Comparison chart showing the pros and cons of built-in screen recording tools. Pros include no additional downloads, free, and simple to use. Cons include limited editing, no annotations, and few sharing and exporting options.

Third-party screen recorders

If you need more than just a basic screen recording, third-party tools offer a range of more advanced features that can help you create more polished, professional content—in less time:

  • Snagit: This tool is perfect if you also take a lot of screenshots. Snagit is a powerful screenshot tool with additional screen recording capability. You can record your screen, camera, and audio all at once.
  • Camtasia: If you’re creating screen content for work or your business, Camtasia is worth every penny. It’s both a multitrack screen recorder and a fully-featured video editor that is powerful enough for pros and easy enough for beginners. 

Both Snagit and Camtasia offer free trials, so it’s worth trying them out to see if they are right for your project.

Comparison chart showing the pros and cons of third-party screen recording tools. Pros include advanced editing features and effects, seamless sharing, and high-quality output. Cons include paid tools and more features to learn.

How to record your screen record on different devices

Now that we’ve established the pros and cons of the screen recording tools available, let’s start recording!

Windows 10 or 11

To record your screen on Windows 10 or 11, you can use the built-in Xbox Game Bar. Just hit Win + G to bring up the Game Bar, and then click the record button to start capturing your screen.

When finished, press Window +G again to stop the recording. Your video will be saved in the Videos > Captures folder.

Screenshot of the xbox game bar recording tool interface over a tropical beach background. The capture menu is open, with a cursor hovering over the record button. The Windows key and 'G' key are shown, indicating the keyboard shortcut for opening the tool.

If you’re on Windows 11, you can also use the Snipping Tool to record your screen.

Mac

To record your screen on Mac, you can use the built-in QuickTime Player. Open QuickTime Player, go to “File” > “New Screen Recording,” and click the record button to start. When you’re done, click the Stop button in the menu bar, and you’ll be prompted to save your recording.

Screenshot of QuickTime Player with the 'File' menu open, highlighting the option for 'New Screen Recording.' A cursor hovers over the selection, with a mountain and aurora borealis background.

iPhone and iPad

To record your screen on an iPhone or iPad, swipe down from the upper-right corner to access the Control Center. Then, tap the Screen Recording button, it is a circle icon. Your recording will start after a three-second countdown.

Image showing an iPhone screen with the Control Center open, highlighting the screen recording button. A larger version of the screen recording icon is displayed next to the phone.

Android

To record your screen on an Android device, swipe down from the top of your screen to open the Quick Settings menu. Then, tap the Screen Recorder icon, choose whether you want to record with sound, and tap Start.

Image showing an android phone with the quick settings menu open, highlighting the screen recorder option. A larger version of the screen recording icon is displayed next to the phone

Chromebook

To screen record on a Chromebook, press Shift + Ctrl + Show windows to open the screen capture tool. Switch to the recorder option, and select whether you want to record your entire screen or a specific area, and click the start button. 

Once you’re done, stop the recording, and the video will be saved in your Downloads folder.

Image showing a screen recording toolbar with options for capturing screenshots and videos. Below it, the keyboard shortcut 'Shift + Ctrl + record button' is displayed, set against a soft, mountain-themed background.

Why isn’t my screen recording working?

Screen recording is generally straightforward, but there are a few common issues that can trip you up. Here are some of the most common issues and how to troubleshoot them:

No audio in your recording

One of the most frustrating issues is realizing when you’re done recording that there’s no audio. This can happen if your microphone isn’t properly selected or the recording settings aren’t configured correctly.

How to fix it: Check your screen recording tool’s audio settings and ensure that the correct microphone is selected. If you’re trying to capture system audio, keep in mind that it’s not supported in most built-in apps.

Screenshot of the TechSmith Camtasia Recorder interface. The display shows input options for screen, camera, and audio. The microphone input is selected as 'MacBook Pro Microphone,' with other options visible. A large red 'rec' button is on the right, ready to start recording.

Screen recording is laggy or freezes

Choppy screen recordings usually happen when your computer’s processing power is stretched too thin. This is common when you’re recording at a high resolution or frame rate on an older or less powerful machine.

How to fix it: Lower the resolution or frame rate of your recording and close any unnecessary applications to free up system resources. For example, Camtasia allows you to adjust these settings to optimize performance without sacrificing too much quality.

Screen recording won’t start

Sometimes, a screen recording tool won’t start or the record button is grayed out. This is usually due to software permissions, outdated software, or conflicts with other applications.

How to fix it: Make sure your screen recording software has the permission it needs to access your screen. On Mac, for example, go to System Preferences > Security & Privacy > Screen Recording to grant access to tools like QuickTime or Snagit. On Windows, make sure there aren’t any background processes interfering with the tool and check to see if your software needs updating.

Screenshot of the macOS 'Screen & System Audio Recording' settings, with toggles for allowing Camtasia 2024 and Snagit 2024 to record screen and audio. A cursor is hovering over the Snagit toggle, and the 'Privacy & Security' section is selected in the sidebar.

Screen recording comes out as a black screen

Some content, especially through streaming services like Netflix, Disney+, or Hulu, cannot be recorded due to Digital Rights Management (DRM) protections. It may appear like your screen recording is working, but the end result will be a blank or black screen.

How to fix it: Unfortunately, there’s not a legitimate way to bypass DRM protections since the intention is to protect copyrighted material from unauthorized redistribution.

 If you’re having this issue with non-streaming content, try disabling hardware acceleration in your browser or adjusting the display settings, as that can sometimes trigger this issue as well. 

Screen video is blurry or low-quality

If your screen recording appears blurry or pixelated, it’s often due to recording at a lower resolution or improper export settings.

How to fix it: Make sure you’re recording at a resolution that matches the screen you’re capturing. Most built-in tools capture at 1080p, but if you’re using a 4k monitor, you’ll want to use a tool like Camtasia that proves more control over resolution, export quality, and frame rate.

Screenshot of the recording settings in Camtasia 2024, showing options for the target capture frame rate. The dropdown menu highlights 'Full-motion (30 fps),' with other options like 60 fps, 50 fps, and lower frame rates available. Additional settings include countdown timer, microphone recording, and cursor scaling.

5 Simple ways to get better screen recordings

With a few simple adjustments and best practices, you can capture high-quality screen recordings every time.

Preparation is key

Especially for instructional videos, taking a moment before you hit record to plan will set your video up for success. Identify the key points you want to cover, and create a shot list if necessary to stay on track and organized. It can be as simple as a bulleted list, or you could write a script to help keep you on track.

Let Audiate write your script!

No more blank pages! Instantly generate amazing, customizable scripts in any length, tone, and style!

Get Audiate
An image of man rock climbing and a UI prompting a script to generate about safety while hiking and climbing

Optimize your recording settings

Setting up your recording correctly can make all the difference in video quality. Making sure settings like the area you’re recording, frame rate, and audio inputs before you hit record will help your video look more professional. Here’s how to optimize these settings.

Resolution

Record at a resolution that matches your audience’s viewing preference. For most screen recordings, 1080p will help balance quality with file size. However, more viewers are watching content on 4k-capable devices. 

If you’re recording on a large monitor or showing intricate detail, it’s worth using a tool like Camtasia that can record your screen in 4k.

Image comparing different screen resolutions, displayed on a monitor. The resolutions shown include HD (1280x720), FHD (1920x1080), QHD (2560x1440), 4K (3840x2160), and 8K (7680x4320), each represented by progressively larger sections of the same mountain landscape.

Frame rate

Frame rate, measured in frames per second (FPS), impacts the smoothness of your screen recording. For tutorials, software demonstrations, or presentations, 24-30 FPS is generally enough. If you’re recording fast-moving screen activity like video games, recording at 60 FPS or higher will help prevent choppy playback.  

If you plan on adding slow-motion effects during the editing process, recording at 60 FPS or higher will prevent the slow-motion playback from appearing jittery.

Image illustrating frame rates in one second of video, comparing 60 FPS, 30 FPS, and 24 FPS. Each frame rate is represented by a row of tick marks, with 60 FPS showing the most frames and 24 FPS showing the fewest.

Audio quality

Poor audio in your video can distract your videos and make it harder for them to engage with your content. Here’s a few simple ways to optimize your audio recording:

  • Use an external microphone: Most computers have a built-in microphone, but they tend to deliver low-quality sound. Investing in an external microphone that is best for video can make a dramatic impact. 
  • Control background noise: Recording audio in a quiet environment will limit distracting background noise, but screen recorders like Snagit and Camtasia have built-in noise reduction features that are rare in built-in tools.
  • Check audio levels: Inconsistent audio levels can distract or make your video harder to follow. Camtasia has extensive audio editing features like audio normalization, so you don’t have to export your audio to another tool to even out the volume.

Crystal-clear screen recording

Why settle for blurry screen content? Camtasia’s screen recorder captures everything at up to 4K!

Get Camtasia
A image showing the user interface for the recorder in camtasia

Limit screen clutter

Are people following the steps or are they checking out all those files hanging out on your desktop? Here’s how to tidy up your screen and why it makes a difference:

  • Close unnecessary apps and windows: Background apps that aren’t relevant to your video are not only distracting, but they could slow down your computer while you’re recording or result in unexpected notifications and pop-ups. 
  • Clean up your desktop: Move any unnecessary files and icons into folders or temporarily hide them by right-clicking on the desktop and selecting “View” > “Show desktop icons” (Windows) or “Use Stacks” (macOS). This creates a cleaner, more focused viewing area.
  • Turn off notifications: On Windows, you can enable “Focus Assist” mode, and on macOS, use “Do Not Disturb” to pause alerts while recording. This helps maintain a professional look and keeps viewers focused on the content and not on your latest Slack message.
  • Limit browser tabs: If you’re recording browser-based content, keep only the necessary tabs open to limit distractions and prevent lagging. 
  • Only record the area you need: Using a tool like Camtasia to record your screen allows you to select the exact area of your screen you want to record, or you can crop the area within the editor. Your screen recording and camera video are recorded on separate tracks, which provides more flexibility and control over the final product.
Image comparing two desktop screens. The left screen, marked with a red 'X,' shows a cluttered desktop with multiple overlapping windows. The right screen, marked with a green checkmark, shows a clean desktop with a single browser window open to Google.

Edit for clarity

Even the most carefully planned and executed screen recording will benefit from some thoughtful editing. Whether it’s removing awkward pauses or emphasizing key points with visual effects, editing can help make your video look more professional. Here are some small edits that will go a long way:

  • Trim pauses and mistakes: No matter how well you prepare, there will always be parts of your recording that are better left on the cutting room floor. Long pauses, repeated information, or unnecessary steps can confuse your audience or make them lose interest.
  • Add annotations: Annotations and callouts are critical for guiding your audience’s attention to the most important parts of your recording. Using a screen recorder like Camtasia makes it easy to add text callouts, highlights, and arrows to your screen recording to emphasize key points, clarify the steps of a process, or add additional context.
  • Zoom in: If you’re working with a dense user interface with lots of detail, zooming in on important elements can make a big difference in how well your audience can follow steps. Camtasia’s Smart Focus feature automatically adds zooms and pans based on your cursor movements, saving you editing time. 
  • Add cursor effects: The cursor is the unsung hero of screen recordings. It plays a vital role in helping viewers know where to look. Screen recorders like Camtasia not only record your screen but also metadata. This enables you to change the size, shape, or path of your mouse cursor and add visual effects like click animations.
  • Add transitions: For longer videos, use transitions to clearly segment different sections. Nothing too flashy though. We recommend simple transitions to maintain the focus on your content.

Editing transforms a raw screen recording into professional and highly effective content. With easy-to-use tools like Camtasia, you don’t have to be a professional video editor to get impressive results.

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

Practice and refine

Recording videos is a skill, and just like any skill, it gets better with practice. Over time, you’ll find that certain techniques work better than others, or shortcuts can speed up your process without sacrificing quality. 

Share your recordings with colleagues or your audience and gather feedback. Understanding how others perceive your content can help you refine future recordings.

Both Camtasia and Snagit allow you to easily share your recordings for feedback, whether it’s through Screencast for real-time collaboration or directly exporting your video to cloud platforms like Google Drive. Use feedback as an opportunity to refine and grow. 

With the right tools and resources, practice and refinement become much smoother. Snagit and Camtasia not only provide industry-leading software for screen recording and editing, but we also offer a full suite of tutorials, certifications, webinars, and world-class support to help you continue growing your skills. 

Whether you’re refining your first video or pushing your creative boundaries with advanced techniques, Snagit and Camtasia are tools designed to grow with you every step of the way.

So, keep practicing, take advantage of the rich resources available, and watch your screen recording skills—and your videos—get better with each project.

Danielle Ezell

Danielle Ezell is a Marketing Content Strategist at TechSmith, where she writes about effective workplace communication, offering tips and strategies for using images and videos to collaborate more effectively in hybrid and remote environments.

What is Document Management Software Implementation

paperwork going into a folder

Do you find yourself searching for hours, even bugging coworkers mid-workday, for this one document you need? You could’ve sworn it was in a message thread from last month, or maybe it was that one email…

When businesses and corporations build their brand and products, it comes with many documents. Nothing is more frustrating than wasting hours looking for one specific one! This is where document management comes in. These systems are crucial for any growing company.

Before we get into the nitty-gritty details of document management, let’s dive into the basics.

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

What is document management system (DMS) software?

Document management software secures, manages, and stores documents. An organization implements software and procedures to transform the software into a working system.

Many digital systems provide features for storing, managing, and protecting documents. However, most systems have a standard set of advanced features that help users get their documents organized.

DMSs are heavily used in industries such as healthcare companies, financial services, and law firms to improve everyday outcomes. However, they can be a crucial part of every organization and are not limited to these options.

Document management system (DMS) software features

Software needs features that make it easy to use and convenient for users. Common features include document capture such as screenshot abilities. This makes records management much easier for everyone. 

Then, version control comes in handy. Members can co-create documents and review them collaboratively while the system keeps an accurate previous version history. Every change made will be tracked and recoverable so that no document is ever lost.

After the document has been captured and edited, it can be backed up to cloud-based storage so that it is easily retrievable. Access controls can be set based on sensitivity and job role. For added security, audit trails, encryption, and other data protection standards can be implemented as key features.

A log in portal to access secure documents.

Most document management software includes a tagging feature for easy search. Just tag your documents with company-wide naming conventions and store each digital file in appropriate folders.

Lastly, you can integrate DMS with other systems, such as customer relationship management (CRM), enterprise resource planning (ERP), and content management systems (CMS) depending on your company’s needs. This is taking your DMS a step further but can make a positive impact on your business cohesion.

However, the question is whether these users realize the full benefits of their DMS. First, let’s review the expected benefits and potential frustrations.

Expected benefits of document management solutions

The promised benefits of these systems go beyond “just using it”. Key expectations of document management implementations can trigger a wide range of benefits.

Cost-saving benefits

Let’s start with the obvious: employees will spend less time searching for various documents and more time completing actual work!

Employees who can’t find content may waste time recreating it. This reduces productivity, hinders collaboration, and slows decision-making. With a DMS, correct documents are found quickly and with accuracy, and they can be reverted to a prior version for extra clarity. 

Say goodbye to file cabinets! Since a DMS is a software, organizations use fewer paper documents and save time and money in filing, storage, and transport of documents.

Additionally, document formats can be batch-converted into a shared standard like PDF to increase accessibility. This includes paper-to-digital conversion with optical character recognition (OCR) for easy sharing.

Improved security practices

If a knowledge worker can’t find a document quickly, they will keep paper backups nearby. Those backups will not be secure, which makes an accessible DMS that much more important.

Sign-in and encryption prevent unauthorized access to documents from employees who do not have the clearance to access certain materials. Since access controls meet regulatory and security requirements, there will be no accidental release of important information as there could be with stray papers.

Employee collaboration and decision-making

Digital content enables virtual teams and workplaces to collaborate more effectively and efficiently. With one in five workers working remotely in 2024, virtual collaboration is crucial. With collaboration tools like Snagit’s Screencast integration, teams can work in sync on a project and share their thoughts in real time. This can aid in document integration into a DMS. 

Feedback on a graph to show collaboration across teams.

A single source of truth drives fast and well-informed decisions for a team. When a document is integrated into the DMS, there is no need to double-check accuracy or relevance. Teams can continue working with confidence.

The best snipping tool for Windows and Mac

Don’t let clumsy built-in tools hold you back. Take and edit screenshots with Snagit!

Get Snagit
Someone capturing a screenshot of a mountain scene with a person and goats using Snagit, showing cropping tools on the screen.

Considerations for document management implementations

How quickly someone finds the correct document tells you everything about the effectiveness of a DMS. Unfortunately, based on industry surveys, there is a widespread issue.

A 2021 survey indicated that 81% of US office professionals had difficulty finding essential documents. 54% of these employees spent more time searching for files than working on tasks. An earlier 2019 report indicated that 83% of employees were recreating existing documents they couldn’t find.

Common problems include:

  • Difficulties maintaining file structures
  • Inconsistent naming standards
  • Resistance to change among staff
  • Steep learning curves

These are important issues to keep in mind while implementing a new DMS. By taking these problems into account and expecting them, you can minimize their impact. Finding solutions before problems arise is a great way to stay on top of implementation.

Best practices for DMS implementation

So you’ve found the perfect DMS for your organization and it’s now time to start the process. Let’s go over a few considerations.

Set achievable goals

When you advocate for a system, generate an extensive list of benefits. This will show the stakeholders every way in which the organization could benefit. However, when you implement, pare back the expectations. This will create a balance in expectations.

Before you start, take the time to agree on what minimally constitutes success. Set clear goals with an easy-to-follow timeline and continuously refer back to it during the process.

Take training seriously

Yes, seriously. Humans embrace change for two key reasons. First, they understand the potential benefits and see the value in this change. This can be made real with extensive benefits-based advocacy and peer anecdotes. 

Second, they adopted it as a habit. This is key. Remember to support end users until the document management system is a familiar process. Using the DMS should be as easy to complete and almost automatic for users as brushing their teeth in the morning!

Iterate regularly

Check user sentiment and outcomes regularly and use the responses to gauge any additional changes. Are customers loving the system but finding the tags hard to understand? Maybe it’s time to re-think the tagging structure to positively impact end-user outcomes.

Remember that fully achieving benefits can take years, so listen and adjust.

AI technology and the future of document management

AI technologies promise easy information retrieval for users without the need for extensive training and repetitive tasks.

Believe it or not, AI is already present in many DMSs. Here are some examples of how AI is already making a difference in document management software.

Natural language search and retrieval

Users can leverage natural language processing (NLP) to retrieve information and locate collaborators without training. AI can create intelligent summaries of large documents. This time-savings helps users see the benefit quickly.

Optical character recognition (OCR) also enables image searching. ChatGPT Plus already has advanced capabilities for interpreting images. 

Automatic organization

AI can study tagged documents and find more documents like those through machine learning. This reduces the burden on content creators to add structure. The AI can discern outdated, overlapping, and conflicting information, which provides collaboration benefits with less overhead.

This additional document control decreases the human work needed to keep a DMS running smoothly.

Predictive analytics

AI can analyze information to forecast trends and risks. It can also optimize workflows by reassigning tasks to avoid bottlenecks, which should improve efficiency.

Multilingual translation

AI translation services can reduce storage requirements and speed up collaboration across countries and continents. Language barriers can stop being a real hurdle with the help of AI.

How Snagit can improve document management systems

Document management systems need digital documents. Historically, these documents were word processing documents, but images and video are increasingly commonplace in the workplace. DMS software support for image and video is mixed, requiring companion products.

To create images and videos for your DMS use Snagit, a screen capture, image editor, and video recording tool loved by end-users. Plus, it’s easy to integrate with DMS systems and corporate processes.

Quick and high-quality captures

Snagit can take a screenshot of anything on a screen with the stroke of a few keys. Capture a specific region, a full screen, and even small details like a drop-down menu. With the scrolling capture option, users can screenshot a full webpage in one image file, effectively removing the need to haphazardly stitch together multiple images.

Snagit's scrolling screenshot feature taking a screenshot of a sea otter page.

Images can also be resized in the Snagit editor so that all files are uniform. For even more cohesion, Snagit enables any team to create detailed process documents using customized templates that combine visuals and text. 

Annotations and useful edits

Snagit lets users annotate media with text and arrows, and combines both with callouts. Add clarity to specific data sets, include additional context, or make a comment right on the document. By adding these quick annotations, users can have questions to common questions before they ask them, which saves time for everyone!

Additionally, Snagit has a step tool that comes in handy when explaining a step-by-step tutorial or providing extra clarity to confusing information. 

Information redaction and Simplified User Interface

Documents sometimes have more information than needed. For example, let’s say you took a screenshot of an important data set, but it is surrounded by other, non-essential and distracting information. With Snagit, you can blur out anything, like login information or a stray username, you want to be removed. Redact sensitive information with ease without making your documentation look clunky.

A username blurred to remain private.

Additionally, you can directly remove information using the Select Tool. Just use your cursor to box in the unwanted information and hit the backspace button on your keyboard. The background will automatically fill in to match the existing one, or you can choose a color to fill it with.

For highly detailed documents that simply need to be easier to look at, Snagit has a Simplified User Interface (SUI) option. With the click of a toggle, Snagit will simplify the interface to an easy-to-understand interface. 

Before and after of a graph using the simplify tool.

This feature is convenient when capturing documentation that may look more complicated than it is or in a different language. Plus, this reduces the frequency required to update documentation. 

Security and accessibility

For security reasons, Snagit can be configured to stay entirely within the corporate firewall. It also integrates with preferred enterprise locations like Google Drive and OneDrive and with DMSs like Sharepoint and DropBox. This direct integration makes Snagit a no-brainer for users who want to easily capture, edit, and share their documents with their team.

As more advanced features, Snagit automatically collects rich application metadata with every capture. Optional features in Snagit also provide automatic summaries and ADA captions for videos. Many DMSs require text transcripts for videos to support searching functionality, which makes this feature extremely handy. No one wants to spend extra time or money transcribing videos!

Collaboration across platforms

Teams can share annotated screenshots or videos via Snagit links from preferred storage locations, enhancing collaboration. Snagit integrates with tools like Slack or Screencast to facilitate feedback collection. 

Using Snagit with a DMS improves documentation clarity, streamlines workflows, and enhances team collaboration, ensuring information is accessible and organized.

Wall of text? Next!

Snagit makes it easy to communicate more effectively with visuals.

Learn More
Screenshot of a document about puffin migration patterns with a section for changing styles highlighted.

Conclusion

Document Management Systems (DMSs) have helped us evolve from bulky physical storage to essential digital document repositories.

They have countless benefits and although some issues will need to be addressed throughout the implementation process, their use can increase efficiency. 

Tools like Snagit can take your DMS to the next level. By capturing, editing, and securely storing files with Snagit, you can create professional documents that users can utilize effectively. Say goodbye to wasting time looking for lost documents, and use Snagit’s workflow instead. 

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

How-To Videos: Creating Effective Tutorial Videos

Video player with ruler and wrench on screen.

While it may be one of the most popular forms of content, video has also become incredibly important to modern consumers. 

According to a TechSmith study, 2/3rds of people watch at least one instructional or informational video per week. And they watched those videos because they wanted to! Only 16% of respondents said they watched a video because they had to. 

Instructional videos are so much more than assigned training content, but rather a tool that most people use on a weekly basis. 

With people always on the hunt for information that’s easy to access and quick to digest, it’s no wonder that this medium has emerged as the go-to medium for those looking for answers to their questions. 

Think about it: how many times have you used a search team that starts with “how to” when looking for a YouTube video? Even when you’re searching on Google, there’s a good chance you’ve chosen to watch a recording over reading an article. 

As well as educating audiences, these tutorial videos give brands the chance to connect and communicate their values to audiences in a relatable way. Show users the ‘how’ while also introducing them to the ‘who’ behind the product or service. 

By using this dynamic medium, you can create content that resonates with your audience and gives them a tutorial of how to use a product, service, or solve a problem. From new technology demos to oil changes, tutorials are a relevant part of everyone’s life. 

What is a how-to video?

Put simply, a how-to video is an engaging visual guide created to educate viewers about specific products, processes, subjects, and skills. In other words, it’s a tutorial on how to do something. From product demos to tutorials, each type of how-to video boasts its own distinct style, advantages, and best use cases.

For example, if someone needed to concisely break down complex concepts, they might use an explainer to do just that. These are typically short clips that are used to demystify convoluted ideas. If, on the other hand, you needed to provide meticulous, step-by-step guidance in a ‘follow-me’ format, you’d want to use an instructional video. 

We’ll be taking a closer look at some different how-to tutorial examples in this post, but first, let’s explore the distinct advantages of this medium.

What are the advantages of creating how-to videos?

Any brand that truly understands the power and purpose of a dynamic tutorial knows that it’s not just about creating content for the sake of it; it’s about proving its commitment to an audience and showing that there’s more to business than just transactions. 

These aren’t just step-by-step guides; they are bridges between brands and their audiences. If that’s not reason enough to start using them, here are a few more:

Boost awareness

How-to videos provide a stage where brands can showcase their expertise and ethos. Every time a viewer clicks play, they embark on a journey that combines learning with brand discovery. The discovery is not just about the “how-to”—it’s also about the “who” behind it.

Convert prospects

While the primary function of these videos is to educate, they can also be persuasive. Understanding can be the difference between browsing and buying. This means that anyone who understands a product or service is more likely to become a customer.

Engage users

As humans, we all love a good story. The visual and auditory nature of videos caters to our innate preference for storytelling. By offering a clear and engaging narrative, you’re not just informing but also building a rapport with your customers.

Add value

The best way to stand out from the crowd is to offer your audience genuine value in return for their time and attention. By showcasing a dedication to customer success, good how-to videos are a testament to a brand’s commitment to its customers, not just sales. 

Build credibility

Consistently delivering valuable content is a great way for a brand to position itself as an expert in its field. Content is not just about marketing; it’s about educating users and helping them make the most of a product. 

Now that you know what a how-to video is and the benefits of using them, let’s look at the creation process.

How to make a how-to video. 

In this section, we’ll take a closer look at how to make a tutorial video. These videos can be made through screen recordings or shot footage and then edited with a video editing tool. From step-by-step instructions to lectures, a good tutorial video is essential for creating standout video content.

1. Explainer video

A great explainer recording focuses on the ‘why’ question as well as the ‘how’.

They help people understand why your product, service, or even internal process is important.

In a nutshell, an explainer recording is a short description (usually under two minutes) that showcases a company’s brand, product, or service. While these are often used as external marketing videos, businesses can also create internal explainers to share something within a team.

Creating an explainer video is a great way to share information and help your viewers understand how you can help solve their problems.

For example, you could create a short screencast for a colleague to not only demonstrate how to do something but also explain why it’s important. A little context can go a long way in helping people to see the bigger picture.

You don’t need a huge budget, an extensive cast, or even fancy animation software to pull together a standout how-to video. Creating a high-quality video is as simple as recording your screen and making a few small edits.In fact, with TechSmith Camtasia’s video editor, you can create a picture-in-picture video that will have a similar effect.

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

2. Software demo video

According to Wyzowl, “78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.”

So, if you’re selling a product or service, then you need a good product demo video—especially if it’s powered by software. Because once people understand the ‘why’ they need to know the ‘how’, and providing that information is key to turning prospects into customers. 

A software demo (or product demo) demonstrates the features of a particular product—the clue is in the name.  

Because a demo should take as much time as you need to effectively show your product, its total runtime doesn’t matter too much. What is important, however, is to ensure you don’t waste any time on giving your audience unnecessary information. 

While it may only take a few minutes to effectively demonstrate some products, others could take up to half an hour—it all depends on the product. Just be sure to focus on nothing other than the essentials. 

A compelling product demo can be a great sales and marketing tool that helps to inform and educate your audience. Similar to explainer videos, the best demos showcase the value of your offering and convince your viewers why they can’t live without it.

When people can see how your product works for themselves, they’ll be more likely to see the benefits of using it. This means your content will be much more memorable than a load of text or a static presentation. 

Remember, every demo video should answer the following questions: 

  • Why would someone want to use your product?
  • What are they trying to achieve, or what pain point are they trying to solve?
  • How does your product make your customer’s life easier?

3. Instructional video

No matter what your job is, you’ve probably been asked questions plenty of times that could have been answered with a simple screen recording.

Whether you’re trying to demonstrate a product feature or onboard a new employee, instructional videos are effective in walking users through a process, no matter your target audience.

You can make several types of instructional videos, including:

While some people might call them a ‘how-to video’, a ‘tutorial’, or even a ‘training video’, instructional videos come in all shapes and sizes. Whatever you call them, the power of a good instructional video can’t be understated. 

A TechSmith study found that 83% of people prefer to consume instructional or informational content by watching a video, so it’s time to give the people what they want!

At their core, these videos help answer questions and instruct people on how to do something they didn’t know. It’s like magic! 

In other words, showing what you’re trying to explain will have a greater impact than simply telling it (hence the saying ‘show don’t tell’). 

We have a whole post on how to use visual communication and why it matters. But if you’re a bit pushed for time, you might prefer to check out our infographic that explains why effective visual communication is more important than ever. 

Making great instructional videos allows you to give the best answers to your users’ questions, but that doesn’t mean they should only be used to help customers.

A video is a great way to train teams and share information throughout an organization. Creating a tutorial that can be used again and again will save time, effort, and resources in the long run—but they’re also much more engaging than traditional instruction methods.

Upgrade your content and create instructional videos that stand out and give your audience what they want. 

How to create an instructional video

Creating video tutorials does not have to be complicated, especially with Camtasia’s screen recording software. 

To create an instructional tutorial, you need to focus on the content you want to teach your target audience while you record your video. By creating an ever-lasting video for your audience, they will be able to learn at their own pace while you focus on something else. It’s a win-win!

Now let’s dive into how to create the perfect tutorial with just your computer. For this example, we’ll focus on screen recordings and other content you can create with just your computer; no fancy extra equipment is needed. 

Choose the best screen recorder for you

Start recording with a high-quality screen recorder. We recommend TechSmith’s Camtasia because of its powerful recording options and editing features. The screen recording method you use may not seem important, but it makes all the difference in the long run. It’s important you create high-quality content, and that applies to your video footage and audio quality alike. 

With Camtasia, you can capture your screen, camera, microphone, and system audio to create comprehensive tutorials and instructional content. 

Start recording your screen by clicking the red record button. Then, go through your tutorial on screen while explaining your steps along the way. 

Don’t worry about mishaps or stumbles; you can easily edit footage later. For now, just focus on recording with confidence. You’ve got this!

Edit your screen recordings

Unless you’re a well-seasoned professional, you’ll probably need to edit your footage and get rid of any mistakes. Camtasia makes it easy to splice and cut your footage and add effects and transitions. 

Do you find that the recording of your face didn’t turn out exactly like you wanted? You can easily resize, move, or even delete your camera footage to fit your needs. 

Plus, you can add closed captions to meet accessibility standards or dynamic captions to add an eye-catching effect to your content.

Effortless video creation is just a few clicks away!

Share your content with your audience

To share your content with your team, you have a few options. 

The easiest way to share your new content is with Camtasia’s Screencast integration. Just click the Share Link button, and a unique link will be copied to your clipboard. From there, paste the link into an email, messaging platform, or other virtual communication method of your choice. 

This choice is super convenient for internal communication with your team. Screencast makes internal collaboration easy because users can leave real-time comments and reactions to content. 

For example, if someone is confused about a statement in the video, they can leave a comment on the exact moment. This makes feedback quick and convenient while making it easy for people to ask questions on specific topics within the video. Say goodbye to confusion with this handy tool!

For external communication, you may want to export your video and then upload it to another platform. With Camtasia, you can export your file in multiple file formats or directly upload it to different platforms like Google Drive. 

For the social media content creators out there, Camtasia has a direct to YouTube exporting option, which makes uploading videos super easy. 

Now that you’ve completed this guide, it’s time to get started with your video creation process. Instructional and informative how-to videos are some of the most searched content out there, so get on with creating the content that your audience needs!

Try out Camtasia for free so you can see if it’s a right fit for you! (Spoiler alert: it will be.)

Make great tutorial videos

Camtasia makes it ridiculously easy to make tutorial videos that keep your viewers engaged.

Get Camtasia
An image of a laptop playing a training video created in camtasia

Ryan Knott

Ryan Knott is a Marketing Content Strategist at TechSmith, where he creates content about easy, effective, and efficient video creation, editing, and tips and tricks, as well as audio editing for creators of all kinds. He/him.

A Complete Guide to a Successful Software Implementation Plan

Code with visuals of new software on separate screens.

Not long ago, we needed to switch some of our internal communication and go through a software implementation process. We knew it was important to make the changes as smoothly as possible to minimize disruption of business operations. Doing so was not easy, and we learned a lot along the way. 

Hopefully, what follows will give you some guidance for your own software implementation plan and some ideas based on our experience as well.

Step 1: Create a comprehensive software implementation plan

Assemble the right team and resources

As you start your efforts, it is important to form a core team that includes someone comfortable with project management to help keep things on track. You also want to ensure your IT team is represented from the beginning, along with individuals from the departments that will be using the software. Having their input from the start will help them become champions for successful software implementation within their teams.

At TechSmith, we started our efforts by forming a group that pulled in representatives from all the various departments of the company as the software would be used throughout the company. In many cases, we spoke with people managers to help us identify individuals that might be a good fit and would also enjoy the opportunity to work on an implementation like this.

Define the project scope

Once you have a team, you want to have that team come together to further tighten the project scope of the effort and put together a timeline so you can see if you are staying on track. A solid plan can also help you avoid scope creep as the project progresses. A key consideration is whether there is an impact on business processes, such as with enterprise resource planning (ERP) implementations.

Our team started by making sure we understood the problem we needed to solve, but that was very broad, so the group worked to narrow the project scope right away. A key step for us at the beginning was defining the core business cases that the software applications we were considering would need to address.

We created a rubric of features and functionality that were important to us and the organization. This is where having a team consisting of individuals from all the different areas of the company was helpful. Examining our existing systems and current workflows also provided valuable insights.

After evaluating numerous tools and gathering feedback from the entire group, we made a recommendation and then could move on to the work of rolling out the software. However, because of all the work we did to make sure we selected the best software for us, it made the replacement of existing systems that much easier.

The future of work is async

Survey shows more than half of workers would rather watch a video update than attend a meeting.

Get the Full Report
Cover of the

Step 2: Develop processes and conduct a needs assessment

Identify potential issues and develop contingencies

With the team and scope set, you will now need to work on identifying potential risks/challenges and decide how you want to handle them. Here you can leverage the viewpoints of the team you have assembled to help identify and call out your risks/challenges. Once you have the list of potential risks/challenges, you can evaluate which ones are the most critical to deal with and start to tackle the ones that need to be dealt with in order of impact/importance.

The first major challenge for us at TechSmith was determining the optimal go-live date for the new software. Having this date would allow us to work backwards and plan the rest of our implementation process accordingly. It was super helpful to have a diverse implementation team from around the organization. This ensured that we minimized downtime and disruptions for our sales, customer service, development, and all the rest of the teams at TechSmith.

We were able to gather feedback from everyone quickly and landed on what we felt was the best week to target the implementation. With the target week identified, we started working backward to identify other potential issues and put together the rest of our software implementation plan.

Assess existing systems and plan data migration

If you haven’t done so already, you’ll want to review your existing systems to ensure compatibility with the new software. Additionally, assess whether your current software contains data that needs to be migrated to the new system, and plan how you will execute this data migration.

One thing that was extremely helpful was that we developed a rubric early on when we were evaluating software, and that rubric includes key systems we needed to integrate with. We also called out if data migration was important or not. In this case for us, data migration was not critical, but at other times it has been, and we have done things to find ways to make sure the data can be migrated. 

We also have done things to try and make sure we had a solid backup of information in the past. In this specific example, we did discuss some integrations with existing systems that were important to us and worked to prioritize those. We planned out how to test the software to inform critical assumptions, such as how integrations would work.

Step 3: Implement the software implementation

Execute the software implementation process

The time has now come to create your detailed implementation plan that the team will follow during the implementation phase. Having a plan to follow and communicating clearly and often with where you are at on the plan will ensure a smooth transition.

At TechSmith, we landed on a plan that would include setting up the new software and doing some setup in advance based on the old system. Responsibilities for each piece were determined as was when different items needed to be ready, so everyone was on the same page.

Using Camtasia and Snagit to document the software implementation process

Creating videos and step-by-step guides for users to use during the software implementation process and after going live can save time, allow people to self-serve, and ensure that everyone is getting the same information. Camtasia and Snagit are two fantastic options for creating that content.

Our software implementation group identified various things we wanted to cover in training materials we would create using Snagit and Camtasia. We also made sure those materials were easy to find later so employees could refer to them for their own use or use them to help onboard any new employees in the future.

Make great training videos

Camtasia is the best way to make training and instructional videos that keep your viewers engaged.

Learn More
An image of a laptop playing a training video created in camtasia

Step 4: Provide a comprehensive training program

Train employees to maximize software use

Even with great materials, you still will likely want to do some training with your employees so they can use the software application effectively and confidently. This can take many forms, from large group meetings to small group interactive sessions to just well laid out plans of how to learn the software on their own.

In our case, the team came up with a fun activity that would get people to try the new system and mini challenges they could work to complete. It started with groups of no more than twenty coming together and interacting with a little bit of live and in-person sharing and then having them complete the mini challenges on their own but still in the room/call together so if they had questions the entire group could help answer them.

Gather feedback and make continuous improvements

As you go through the training, it is important to gather feedback from people as they start to use the software to identify areas for improvement. If you do the training a short time before going live with the system, you will have time to potentially address issues before the full rollout. If the system is already rolled out, that is fine, as you want to have a mindset of continuous improvement anyway, and there is always going to be something that comes up well after the initial rollout.

Once the system was live, we continued to provide support and answer questions. The ability to use Snagit to create quick visual guides with step-by-step instructions has been invaluable for addressing unforeseen questions and providing training. Additionally, we have had to adjust our workflow due to changes in the software and other organizational processes. Leveraging Snagit has helped us convey this information quickly and clearly.

Step 5: Monitor and optimize post software implementation

Evaluate the software implementation’s success

Congratulations! The software is out there and being used, or is it? It is important to figure out some key performance indicators (KPIs) you will watch to see if things were successful. You might include factors such as productivity gains, user satisfaction, and reduced downtime. Your team will likely identify additional specific aspects that are meaningful for your organization. This way, you know the software is fulfilling its intended purposes.

After the system had gone live, we did some checking to see if messages were being sent, read, and how people were communicating with the tool, and did it line up with our expectations.

Identify areas for ongoing optimization

After all that work, you will still find that there is a need for ongoing support. As I mentioned earlier, the software may be updated, necessitating updates to the documentation you have created to communicate these changes. It can be beneficial to keep a group together to regularly check in and review progress. This allows you to assess whether any process changes need to be made.

As a member of our project manager team, I’ve regularly used that group as a place to seek feedback and find areas for continuous improvement based on what they are hearing and seeing from the teams they work with. We also watch for trends in any tickets that come into our IT team, as that might indicate a pain point that needs to be evaluated and potentially addressed.

Common mistakes to avoid in software implementation

Underestimating the importance of planning

It will be tempting to shortcut or even skip the planning part of the process, but planning up front is helpful in avoiding delays and overspending down the line. Having a detailed software implementation plan in place is highly valuable. It serves as a guide during the process and provides a central location to note any changes that arise. This plan can be a reliable reference point throughout the project.

Neglecting employee training

Again, it may be tempting to not invest the necessary effort into this aspect. Some will say it is expensive and a waste of time, but even great software is wasted if people don’t know how to use it or how to get started with it. 

Leveraging tools like Camtasia and Snagit to create materials can be extremely helpful. You can take a creative approach by flipping the training process. Share videos you have made prior to in-person sessions, allowing participants to come prepared with questions. This way, the session can focus on addressing those questions.

Stop wasting time in pointless meetings

See how small changes to the way you share information can help you reclaim your time at work.

Get the Guide
Cover of the

Also, don’t forget that everyone that needs to use the software might not be a member of your organization today. Having materials new employees can go through a month or a year after a successful software implementation will ensure long-term success and sustainability.

Conclusion

Having a successful software implementation is hard work and requires careful planning, effective communication, and ongoing optimization. 

The most important lesson I learned, and the one that will stick with me, is the significance of including representatives from all groups that might be using or supporting the software throughout the entire implementation project.

I was also grateful to be able to have Snagit and Camtasia as tools we could use to help create content to help train and support our employees throughout the entire project.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

The Ultimate Guide to Boosting Employee Engagement

Team building a puzzle together

Imagine a workplace where employees are motivated, enthusiastic, and aligned with the company’s goals. This type of workforce is essential to fostering a positive work environment, increasing productivity, and achieving better business outcomes.

In today’s competitive market, the level of employee engagement can make or break your business. Workforce engagement is more than just keeping employees happy. It’s about building a high-performing, loyal team committed to your company’s vision.

This guide will take you through everything you need to know about employee engagement. We will:

  1. Cover the fundamentals of employee engagement
  2. Explore actionable strategies
  3. Show how tools like Snagit can streamline communication, especially in remote work settings.

What is employee engagement?

A chalkboard with the words 'Employee Engagement' in the center and the words 'recognition', 'clarity', 'autonomy', 'stress', 'relationship', 'growth', 'fairness', and 'workload' surrounding it.

One measure of employee engagement is employees’ commitment and enthusiasm toward their jobs. An engaged employee is satisfied with their job and passionate about contributing to the company’s success. These employees are motivated, proactive, and take ownership of their roles. 

Impact on business outcomes

Engaged employees don’t just clock in and out—they drive actual, tangible business outcomes. Improved productivity and higher customer satisfaction levels can significantly impact the company’s bottom line. Companies that measure employee engagement often experience the following:

  • Increased productivity: Engaged employees are more efficient and often exceed employee performance expectations. Gallup’s meta-analysis research shows that companies with more engaged employees experienced a 21% boost in productivity.
  • Lower turnover: Engaged employees are less likely to seek other employment, reducing recruitment and training costs.
  • Better customer experiences: Employees who care about their roles frequently deliver exceptional service, which improves customer satisfaction.

Why employee engagement matters

Boosts job satisfaction

A young businesswoman leaning back from her laptop and smiling.

When employees feel valued, heard, and connected to their company’s goals, job satisfaction improves. Happy employees are less stressed, more motivated, and more likely to go above and beyond in their roles. Employee satisfaction is also pivotal in reducing absenteeism, burnout, and employee turnover.

Strengthens Company Culture

A team of young professionals sitting around a table and smiling. Two of the men are bumping fists.

A company culture built around engagement creates a more positive, cohesive work environment. Helping employees feel a part of something larger than themselves can help employees collaborate, innovate, and contribute positively to the organization.

Showing how an employee’s work is related to your organization’s mission is significant too. “A purposeful mission is not sufficient to establish feelings of value alignment. Employees have to see a connection between their day-to-day work and the organization’s greater purpose,” states Harvard Business Review.

Improves business performance

Stacked wooden blocks with arrows pointing up and to the right indicating growth.

Engaged employees are more productive, and their commitment positively impacts a company’s profitability. Higher engagement levels can lead to increased sales, better customer retention, and even innovation in products and services.

Common signs of employee disengagement

Recognizing the signs of disengagement early can prevent larger organizational issues down the road. Culture Amp warns us of a growing trend called “Quiet Quitting”. “Rather than quitting in a literal sense, they (employees) quit the practice of going above and beyond.” Some common indicators include:

  • Lack of Initiative: Disengaged employees avoid taking on new challenges and resist ownership of their tasks. 
  • Decreased Productivity: A lack of motivation often results in poor performance and lower output. 
  • Poor Communication: A disengaged employee may limit interactions with colleagues, avoid team discussions, or contribute minimally in meetings. 
  • Resistance to Feedback: Employees who are disengaged or seem indifferent to efforts aimed at improving their performance or growth.
  • Withdrawal from Team Activities: Avoiding team-building activities, social events, or collaborative efforts may be signs of disengagement.

Top employee engagement strategies to implement

Strategy 1: Encourage open communication

One of the most effective ways to improve employee engagement is by fostering open, transparent communication. Employees need to feel comfortable sharing their ideas and feedback. By creating a culture where dialogue is encouraged, employees are more likely to feel heard and valued. 

Tools like Snagit can play a crucial role in enhancing communication, especially in a remote or hybrid work environment. Visual aids like screenshots and screen recordings make it easier for employees to share ideas and collaborate.

Wall of text? Next!

Snagit makes it easy to communicate more effectively with visuals.

Learn More
Screenshot of a document about puffin migration patterns with a section for changing styles highlighted.

Strategy 2: Provide opportunities for growth

Employees are more engaged when they see a clear path for their own growth and development. Offering career development plans, mentorship opportunities, and training programs can significantly boost engagement. Support these opportunities with visual learning. Create video tutorials or training guides with Snagit, making information more accessible and engaging.

Strategy 3: Recognize and reward achievements

Regularly acknowledging and rewarding employee contributions is key to maintaining elevated levels of engagement. Whether through public recognition, bonuses, or informal thank-yous, recognition makes employees feel appreciated. One thing to consider, however, is that individuals may like to be recognized differently. Consider implementing an employee recognition program that consistently highlights accomplishments and contributions to the company’s success in various ways.

Strategy 4: Promote work-life balance

A work-life balance is no longer a perk; it’s an expectation. Employees who have the flexibility to manage their personal and professional lives are generally more engaged and satisfied. Whether it’s offering flexible working hours or remote work options, companies should prioritize employee well-being. By promoting a healthy work-life balance, you can directly improve job satisfaction and engagement.

Strategy 5: Foster collaboration and teamwork

Collaboration is crucial for fostering workforce engagement. When employees work together toward a common goal, it not only improves team dynamics but also increases job satisfaction. Use Snagit to capture and share ideas visually, making teamwork more interactive and efficient. Encourage team-building activities and cross-departmental projects to create a stronger sense of unity.

Creating an employee engagement action plan

A notebook entitled 'Employee Motivation' surrounded by colorful paper and pencils.

A well-thought-out engagement plan is the cornerstone of improving employee engagement. Here is how you can create one:

Step 1: Set clear engagement goals

Define what success looks like for your company. Are you aiming for higher job satisfaction, better productivity, or lower turnover? Clear objectives will help you measure your progress and stay on track.

Step 2: Conduct employee engagement surveys

To gauge current engagement levels, conduct regular pulse surveys. These surveys should measure employees’ feelings about their roles, the company culture, and management. Tools like SurveyMonkey or Google Forms can streamline this process. Use Snagit to create visuals, graphs, and reports from survey results, making the data easier to action for future development opportunities.

Step 3: Develop tailored solutions

Use the survey results to tailor strategies specific to your company’s needs. The first step is to thoroughly analyze the data to identify trends, strengths, and areas needing improvement. Next, look at specific groups like departments, locations, or employee levels. Here you can uncover more nuanced insights and avoid implementing broad, generic solutions. 

Once key issues are identified, prioritize them based on their impact and urgency. Prioritize improvements that will lead to the greatest engagement gains, such as addressing concerns about recognition or the work environment.

Step 4: Implement and monitor

After identifying priorities, work closely with relevant stakeholders—such as department heads and HR teams—to develop actionable, targeted solutions. Collaboration ensures that any proposed changes are aligned with organizational goals and the specific needs of each team. 

Communicate the findings and the proposed actions to employees transparently.  This helps demonstrate that their feedback is valued and acted upon. This step boosts engagement by demonstrating the company’s commitment to continuous improvement.

Once your engagement strategies are in place, continuously monitor progress. Conduct regular check-ins to ensure that strategies remain effective and adapt as needed.

The role of employee engagement surveys

An open sketchbook with colorful doodle drawings of business  graphs. An orange note that says 'Engagement Rate' is laying on top of the notebook.

Culture Amp states, “For many organizations looking to make a change, understanding what’s driving employee engagement is a helpful starting point. When you understand your employees—their motivators, emotions, feelings, and more—you put yourself in a better position to enact true change.” 

Surveys are vital to understanding your employees’ needs and adjusting your strategies accordingly. They provide real-time insights and create a platform for employees to voice their concerns. Designing an effective survey involves focusing on critical areas like job satisfaction, company culture, and communication. 

For example, ask questions such as, “How satisfied are you with the communication channels available in your team?” Once the data is collected, act on the feedback. Team members are more likely to engage if they see that their input leads to positive changes. Also, be sure to let them know that certain actions are a direct result of their feedback.

Tools to enhance employee engagement

Communication platforms

In today’s hybrid work environments, effective communication tools are essential for fostering collaboration and engagement. Platforms like Slack, Zoom, and Microsoft Teams facilitate open lines of communication among employees, especially in remote settings.

Snagit for visual communication

The Snagit image editor displaying an image with callouts and emojis added.

Visual aids improve clarity and help bridge communication gaps. Snagit is an excellent tool for creating screenshots, videos, and tutorials, making communication clearer and more engaging. Use it to create instructional videos or capture visual feedback to enhance workforce engagement.

Video messages > meetings

Record your screen and camera with Snagit for quick updates and feedback.

Learn More
Screenshot of a video message with a dark-themed dashboard and various reaction emojis

Project management tools

Tools like Asana or Trello keep teams aligned, ensuring tasks and responsibilities are clear. These tools improve team collaboration, helping employees stay organized and focused on common goals.

Survey tools

SurveyMonkey and Culture Amp are effective platforms for conducting employee engagement surveys, gathering actionable feedback, and tracking employee satisfaction over time.

Measuring the success of your employee engagement strategies

Track key metrics

To understand the effectiveness of your employee engagement initiatives and strategies, you should track metrics like employee retention rates, productivity levels, and survey results. A drop in turnover or a rise in productivity after implementing engagement strategies indicates success. 

Adjust and improve 

Continuous improvement is essential. Use the data you gather to refine your strategies and make adjustments based on employee feedback.

The role of company culture in employee engagement

Company culture is more than a buzzword—it’s the essence of how a company operates. A culture that promotes engagement, values transparency, recognition, and growth. Creating an environment that prioritizes open communication, shared values, and ongoing support is essential for long-term engagement. 

To create a positive work environment, focus on fostering a culture that prioritizes transparency, recognition, and continuous improvement. Engaging employees through open discussions, providing support, and promoting shared values are key to building a strong, collaborative culture that drives success.

Conclusion: Prioritize employee engagement for long-term success

Engagement is the key to building a thriving company culture, improving job satisfaction, and achieving better business outcomes. By implementing the right strategies and using tools like Snagit for enhanced communication, you can significantly increase employee engagement and create a more dynamic, productive workforce. 

Ready to engage your employees more effectively? Try Snagit to improve communication and collaboration today!

Frequently Asked Questions

How often should I run employee engagement surveys?

At least twice a year to gather continuous feedback and adapt strategies. Consider a larger survey at the same time every year and then perhaps a condensed version six months later that can circle back on the most important topics you are concerned with.

What are the most effective employee engagement strategies?

Clear Communication and Expectations, Opportunities for Growth and Development, Recognition and Reward, Work-Life Balance, Strong Leadership, Purpose and Meaning in Work, Inclusive Culture. By focusing on these drivers of employee engagement, companies can create a work environment that motivates employees to be productive, committed, and loyal.

How does employee engagement impact business outcomes?

Engaged employees are more productive, have lower turnover rates, and provide better customer service, all contributing to better overall business performance.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

Managing Successful Projects: Strategies for Success

Folder with many things coming out of it.

Face it, we’ve all worked on projects, and many of us have even led them. In many cases, we are simply given a goal or outcome and find ourselves implicitly managing a project to achieve the goal. In other cases, we’ve been explicitly asked to lead a project. While we’ve likely all had life experiences that help us work towards a goal, managing successful projects is more complex and requires more tools.

Success starts with getting clarity on the goal or desired outcome. To ensure effective communication with your stakeholders, it’s crucial to understand their concerns and how the project impacts them. You also need to be willing to ask the tough questions and deliver the hard news to drive effective decision-making. Neglecting these aspects can lead to project failure, and that’s not even half of it!

Fortunately, in my career, I’ve had the opportunity to learn and grow in the skills needed to successfully manage projects. I’m also fortunate to have ready access to key tools to help drive project success. Let me offer, from one project leader to another, my tips, tricks, and key tools to help you improve your strategies for achieving project success.

Defining clear project scope and objectives 

You’ve no doubt heard the phrase, ‘Begin with the end in mind’. You may even recognize it as a quote from Dr. Stephen Covey’s “The Seven Habits of Highly Effective People.’ Well, it’s also sound advice for project success. 

A project is essentially a form of contract. Having a clearly defined project scope is the heart of that contract. Without it, there are many ways things can go wrong. 

A lack of clear project scope can lead to lost time or the disappointment that can come from unmet expectations. A lack of clear scope also invites scope creep, adding time and cost to the project. 

Now, to be clear, I’m not meaning to imply that scope can always be 100% nailed down up front and held unchanging. More often than not, it can’t and it shouldn’t be. What I absolutely mean to say is that ‘scope creep’ is about allowing unmanaged change in the scope of a project, versus the making of explicit decisions, eyes wide open, to change the project scope.

Using Snagit for visualizing project scope

While you don’t need an official project charter template to create a clear project scope, you do need some artifact to refer back to, so when you are driving those explicit scope decisions, you’ve got a shared understanding of what was previously agreed to.

An annotated image in Snagit using call-outs.

Here’s where a tool like Snagit comes in handy. You may have things like your project scope in a project management tool that not everyone has a license to.

Rather than licensing all your stakeholders and possibly dealing with the security implications of granting stakeholders outside your organization access, you can use Snagit to capture, annotate, and share screenshots of the scope, or to capture your screen while recording a brief video overview, walking through the scope, and highlighting questions or concerns about places you need to clarify. 

Whether via screen capture or screen recording, Snagit can help you increase shared understanding around your project scope by avoiding costly and complex efforts to grant all your stakeholders access to a common tool.

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

Breaking down the work with work breakdown structures

A work breakdown structure (WBS) is nothing more than a way to take a project scope, decompose it into smaller parts, identify dependencies, and create a clear roadmap for all stakeholders, including the team members doing the work. The Project Management Institute’s PMBOK® Guide defines WBS as “a deliverable-oriented hierarchical decomposition of the work to be executed by the project team to accomplish the project objectives and create the required deliverables.”

Regardless of whether you are building a Gannt chart or breaking down work on a Kanban board, a Work Breakdown Structure is how you get from a clear picture of scope to a roadmap for how to achieve the goal. And that same roadmap can then aid you in measuring–and communicating–progress.

Visualizing work breakdown structures with Snagit

I don’t know about you, but most of the projects I’ve worked on have been extremely complex. Lots of moving pieces. Which translates into a deep and detailed work breakdown structure. The kind that doesn’t easily fit on a single page. In comes Snagit.

As mentioned above, sure, you could try to get licenses for all your stakeholders and team members to see the plan, but that’s not the only or most cost-effective choice. Using Snagit’s Scrolling Capture, you can easily get one image of the work breakdown structure, whether it’s a long horizontal scroll like a Gantt chart or a deep vertical scroll like a backlog column.

Building an effective project team

For project success, it’s not enough to have team members with the needed skills. What you need is for those team members to understand how they can work together in alignment to achieve the goals of the project.

A project team split into three sections: production staff, project manager, and stakeholders.

It’s important to be sure not only that you can see, from the people side, what each individual will be responsible for. You also need to check the list of project tasks, or needs, against the people. Make sure there are no gaps – tasks with no ownership -and no overlaps – tasks with multiple parties and no clear ownership.

In the end, aligning your project team members with each other and with the needs of the project, making sure everyone has shared expectations of each other, and making sure ownership is clear are all critical for project success.

How an effective project manager leads

Of the many roles on a project team, one key role is the project manager. On a complex project, that may be someone in a dedicated role in that domain, with the experience, skills, and training to serve your team well. On a less complex project, or in other organizations, the project manager or leader becomes a role or ‘hat’ that another individual or team member must wear.

Regardless, the role is critical in ensuring project success. Everything in this article is targeted to someone acting as project manager. A project manager’s ‘secret weapon’ is communication. Communication can occur in documents. Or spreadsheets. Or Kanban boards. Or, in screen captures or recordings. Snagit can be a project manager’s secret weapon for project success.

Developing a detailed project plan

At its heart, a project plan is the time- and dependency bound list of activities- and their owners- needed to achieve the project scope. It’s important though to be thoughtful about the way you identify your tasks. If you go down the path of specifying things to specific implementation steps, you’ll have too much detail and not enough flexibility.

Rather, think about the outcomes and how far you need to break those down to have clear ownership. With that in hand, you can leave the project team room to refine the ‘how’ while you have the ‘what’ steps needed to manage the project.

Tracking progress and visualizing milestones with Snagit

Even with a focus on only breaking down the project to needed granularity, it’s’ still likely to have a lot of detail and complexity. And while that is necessary for managing the project, it’s not helpful for tracking and communicating progress. Milestones are interim goals within the overall project that reflect the completion of a logical subset or portion of the project.

Snagit can help you communicate the milestones and progress against the milestones. Applying a few ‘Magnify’ effects to a screen capture of the entire project plan can give context to the overall complexity while drawing attention to the critical milestones.

Magnifying tool magnifying due dates on an image.

Managing risk and adjusting to change

You should go into a project understanding that change will happen. What’s key to managing successful projects is not avoiding change; it is ensuring that change is not haphazard and instead is conscious and the result of explicit decisions. 

A risk is little more than something that might cause you to have to adjust your project with impact to project scope, time, cost, or quality. A risk management plan helps you catalog what risks you have on your radar and work to address them. Doing so allows to minimize or eliminate unmanaged change to the project. 

Managing risks

Identifying risks is a start, but it’s all for naught if you don’t actively manage them. I like to start by triaging risks, using a ROAM system where each risk is discussed and assessed as being in one of four states: Resolved, Owned, Accepted, Managed.

Of course, one triage and assessment isn’t enough. Throughout your project, you’ll want to review that list of risks, determining what new risks have been identified and starting the risk management process for them, and checking back in on the status of the existing risks, especially any that haven’t moved from ‘Owned’ to one of the other states. 

Monitoring and adjusting project progress

If you think of the first five steps above as getting to the starting line, that’s only half the battle. As the project team progresses through the plan, completing work, adjusting to change, and addressing risks, you’ll want to monitor progress and adjust the plan. When done well, that monitoring takes two forms, which work together to make sure that you are continually taking stock of new information. 

One form is continuous monitoring- day-to-day you will have the opportunity to observe new risks surfacing or previously identified risks becoming real impacts. Really, there’s no excuse for waiting until the next scheduled check-in to communicate and begin to assess how to address the issue. Risks and ‘bad news’ are not like wine- they do not get better with age. 

Equally important though are periodic check-ins, such as at each project milestone. While continuous monitoring is sure to catch ‘acute’ changes, a periodic check-in allows you to examine more closely overall progress and changes in the risk situation in a way that catches the proverbial ‘frog in the pan of boiling water.’

L. David Marquet, in his book ‘Leadership is Language’, refers to this as ‘planning the pause’, or ensuring there is a point at which you can reflect on progress, assess new information, and have another chance to revisit your plans.

Using Snagit to capture progress updates

Of course, monitoring, measuring, and tracking progress are good for ensuring project success, but without communication, that information is vastly less impactful. You need to capture and communicate progress in order to ensure that the team as a whole is continuously aware of the situation and able to work together to problem solve.

Snagit is ideal for communicating progress updates. A great way to do this is by using Video From Images (VFI). Begin by taking screenshots of the various artifacts you will need for your update- project dashboards, your risk log, and other information.

Then, using VFI, record and share a video, adding context and analysis to the data. That way all stakeholders, regardless of access to the project management tools or availability for a meeting, can consume an update and keep aware of project progress.

Conducting regular meetings and reviews

Not all project communication can be appropriately accomplished with a one-way update. Having synchronous meeting time can help with keeping the team aligned, addressing and resolving small issues or impediments before they can become bigger ones, and also present the opportunity to celebrate wins immediately and continually. Having regular meetings allows for real-time communication and problem solving. 

Enhancing meetings with visuals

While meetings can be critical to project success, that’s only true if the meeting is efficient and effective. Having visual aids, such as using Snagit to capture and share images of project plans or dashboards, can help keep the conversation focused.

Using visual aids to keep meetings focused can be key for maximizing the time spent in the meeting, allowing your team to get back to their project work more quickly.

Utilizing project management tools and software

Having transparency to the plan and the ability to easily help the plan stay in sync with reality is a key benefit to using project management software.

Project management software like Trello, Asana, Jira, or the many alternatives can help a team stay in sync and keep a plan current by providing a way to manage and update tasks in the context of the plan and its dependencies. This makes it even easier to provide real-time updates on progress and empower the team to self-serve updates on things like dependencies. 

Considerations for choosing project management software

When selecting project management software, there are a few things to think about. The type of project(s) to be managed, the budget, your other tooling and how a given solution might integrate, and how a tool fits your needed security, privacy, and compliance requirements are among some of the top considerations.

Effective communication throughout the project

It may be a slight overstatement, but the most fundamental component of project success is effective communication because every aspect of a successful project requires good communication. And, while project management software can enhance communication and collaboration, it doesn’t replace them. 

Communication throughout a project can take many forms. Yes, it can be, in part, the shared information maintained in a project management tool. There should be plenty of formal communication, such as kick-off meetings, refinements, plannings, standups, and demos.

And there should be even more informal communication, such as peer collaboration, in the course of planning for and completing a task. And, realistically, every new day brings more information than was available the prior day, and naturally, you’ll need to continue to adjust and refine your plan, your scope, and possibly the team. The new information for better decisions is the result of communication, and the adjusted plans require communication.

Using visuals to enhance communication

Communication can take many forms. It can be synchronous communication, such as an in-person or virtual meeting, or even an active text chat. But, realistically, it’s not always possible to find available time for all parties, and not every communication or collaboration needs the higher bandwidth of synchronous techniques. For any communication that is biased towards one speaker (versus many speakers), an asynchronous communication technique is likely to be more effective.

Someone recording their screen and webcam.

Screenshots or screen recordings are an excellent way to share information or seek feedback. Adding a webcam and voice recording can add context and detail to the communication. Both screenshots and recordings can be used for asynchronous communication. But they can also both be helpful in a synchronous communication, such as a meeting, by providing a visual that can be shared during a meeting or as a way to get input from an absent participant.

Closing the project and evaluating success

Don’t just deliver the project; slap up a ‘Mission Accomplished’ banner and call it a day. If you’re a good project manager or leader, you know that iterating and learning is a super power.

So go ahead and celebrate successful delivery, but also put in the time to document lessons learned. Taking time after the project to identify what went well and what could have been improved gives you the learning you need to make the next project even more successful. And less stressful.

But remember, learning is best shared, so another key aspect of closing out a project is to share a final update, not only on the outcomes of the project but also on the lessons learned. 

Documenting the project closeout with Snagit

Having completed the project, while your work as a project manager may not be complete, it’s likely the project team members have moved on quickly to new work. So, it may not be feasible, or preferable, to bring people together in a meeting to go over the results and lessons learned.

Moreover, if you’ve heard the phrase ‘Take a picture, it’ll last longer’, that also holds true for lessons learned. That mistake you told yourself you’d never make again? Using Snagit to record a video walkthrough of the project outcomes and learnings can not only be a communication tool for the end of the project, but it can also create a reference point your ‘future self’ may find very useful.

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

Key takeaways for managing successful projects

Managing successful projects starts with clear scope, continues with effective planning, stays on track with risk management, and helps us grow for the next time with a structured project closeout. As a project manager, you likely have experience with, and know the benefits of, using project management tools in helping you manage your projects.

But when you stop to think about it, the difference maker for project success is communication. Yes, synchronous communication can play a vital role in project success, but in many cases, asynchronous communication can be even more effective. And the flexibility of when to consume information can be greatly appreciated by the project team.

A visual tool like Snagit can help you make the most of your communication through screen captures and screen recordings, allowing you to ensure that shared understanding is maintained throughout the project.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

How to Get the Most Out of Process Mapping

blue process map

In today’s ever-changing business environment, understanding and optimizing workflows is key. Process mapping can give you an edge, and simplifying this task with a tool like Snagit has never been easier.

Process mapping refers to techniques used to visually communicate workflows and act on them. By making the workflows visible and understandable, they can also be more easily improved. This will help you improve efficiency, communicate more clearly, and enhance decision-making. There are many process mapping software and tools available, and using TechSmith’s Snagit will make your outcome with any of these more complete and impactful. 

What is process mapping?

Process mapping is the visual representation of the steps, activities, and decision points in a workflow or process to better understand, analyze, and improve it. 

Generally, we’re talking about business processes: order fulfillment, employee recruiting and onboarding, product development, project management, and IT support are just a few of the examples you may be considering.

One of the main benefits of using process mapping in businesses is to increase effectiveness. This can come about in many ways, including:

  • Improving efficiencies by identifying bottlenecks and improving them.
  • Enhancing communication by providing clarity within and between team members and departments.
  • Supporting change management by identifying and sharing best practices.
  • Standardizing processes.
  • Simplifying onboarding.
  • Meeting requirements for compliance and audits.
  • Risk identification and management.

When you take the time to identify and analyze the steps and make these processes visible, you create a better shared understanding of what’s happening. 

At a high level, consider these five steps when process mapping:

Step 1: Identify the process and set boundaries – Figuring out what you’re trying to map and how detailed you want to be.

Step 2: Gather information – You need to understand who is involved, what steps are being taken, and in what order.

Step 3: Create the visual map – The graphics that represent the steps

Step 4: Analyze and revise – Getting feedback and revising the map is important to make sure it’s correct and addresses any changes you want to make.

Step 5: Implement – You need to share the updated process with stakeholders and implement any changes identified. Be sure to take in feedback after this point and consider revising when appropriate.

Common challenges in process mapping

Process mapping involves overcoming several hurdles. It can be difficult to set boundaries and maintain the right level of detail. Also, process mapping tools use specific language or shorthand that only daily users understand. 

Modern work has lots of complex processes, and it’s rarely accomplished by a single person. Understanding the handoffs and communication mechanisms can be daunting for people attempting to try and map out processes that they aren’t familiar with.

Processes can change often as better approaches are identified. You’ll want to use process mapping tools that allow you to easily update your maps so they best reflect what you’re trying to accomplish. Consider adding periodic check-ins to keep your process maps current.

How to use Snagit to help process mapping

You rarely create a brand-new process while creating a process map. It’s important to engage those that are experienced in doing the work. Collecting how things get done from these subject matter experts (SMEs) may seem daunting, but Snagit offers you some simple ways to make that happen.

Record the screen while doing the process

What’s great about this approach is that there’s no real preparation needed. Have the person familiar with the process record their screen and voice. They can do this by installing Snagit, or you can join a Zoom or Teams meeting and record their screen sharing. Make sure to ask them to “talk you through it out loud.”

Someone explaining a process while recording their screen.

Here’s a simple example of this process flow for “filing a bug” workflow

  • First, I go to the project website.
  • Check to see if someone has already filed the issue.
  • Create a new issue.
  • I fill in the required fields.
  • Then I upload a screenshot that shows the problem.
  • Finally, we go over open issues at our next standup.

You may need to do multiple walk-throughs. For instance, in the above example, more details are needed if there was already an issue.

Record your screen with Snagit

Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.

Get Snagit
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

Capture screenshots of the workflow

For more well-understood or concise workflows, you may want to use screenshots instead. Capture the full screen as you go through each of the steps. You can add arrows, text, callouts, or step counters directly to the images. This adds focus and clarity and makes the process easier for people to understand. To keep all the images together, you can select the screenshots and combine them into a template as a visual guide.  This will combine the images into a single document for sharing.

template options in Snagit.

Understanding the processes with Screencast

After you’ve collected the information about how the processes are performed, have multiple people look at your detailed process map to review and annotate it. Uploading these recordings or images to Screencast, a video and image hosting site by TechSmith with easy review tools, is just a simple click in Snagit. Once the images are uploaded, you and others can collaborate via the Conversation tools to highlight important or missed information.

Comments on video uploaded to Screencast.

Creating your map

Armed with a better shared understanding of the process, you’re now able to create the appropriate map. The visual map is the part that most people think of when they consider process mapping. These maps can take many forms. Some are loosely defined, and others have much more strict layouts and meanings. Ensure those using the map can understand what you’re showing by including any process map symbols with the processing map.

visual process map

Types of process maps

  • Flowcharts – Simple, general purpose.
  • Value Stream Maps – Focus on efficiency and waste reduction; good at visualizing flows from raw materials to finished products.
  • Business Process Mapping and Notation (BPMN) – Very detailed and structured visualization.

TIP: Keep your audience in mind and use the right level of detail

You can use free drawing tools or more complete solutions like Lucidchart to create and organize your process maps. After creating your maps, it’s important to do another round of feedback and ensure they fully capture the process. This is also a great time to engage others in possible improvements now that the steps have been laid out.

Getting feedback and iterating

After you’ve created your map, it’s important to obtain feedback to verify its accuracy and ensure it is understood. You can share these images on Screencast and gather feedback to help you clarify and refine the maps.

Try showing the maps to someone who is only somewhat familiar with the role and work. This can help you understand complicated processes and give insight into whether it’s worth breaking the maps down further. You may also find that some processes are over-described and visually confusing. Fresh eyes can be very helpful. 

Snagit and Screencast are key tools for any process mapping

Using Snagit and Screencast can help with both the creation and upkeep of any process mapping exercise. They enable seamless communication while keeping feedback accessible for later review or for involving additional participants.

Ready to streamline your process mapping? Download Snagit today and experience a faster way to improve your workflows.

The best snipping tool for Windows and Mac

Don’t let clumsy built-in tools hold you back. Take and edit screenshots with Snagit!

Get Snagit
Someone capturing a screenshot of a mountain scene with a person and goats using Snagit, showing cropping tools on the screen.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

Top Tango Alternatives for How To Guides

The Tango logo on a blue background.

Tango is a process documentation tool known for creating step-by-step guides efficiently. It excels at making interactive walkthroughs from real-time captures. Use cases include:

  • How-to guides: Product managers use Tango to create detailed user guides.
  • Onboarding: HR teams improve onboarding by documenting processes. 
  • Tutorials: Freelancers support customers with custom tutorials.
  • SOPs: Small teams create Standard Operating Procedures (SOPs).

Tango users value Tango for these features:

  • User-friendly interface: Make it simple for anyone to create step-by-step instructions. 
  • Automatic guide creation: Capture your screen, automatically generating content. 
  • Interactive walkthroughs: Guide users with a screen overlay.
  • Team collaboration: Notify team members of updates through Microsoft Teams.
  • Seamless integration: Integrate with Microsoft Teams, Zapier, Google Docs, Guru, and Notion.
  • User analytics: Report on content usage and other insights.

Pricing and Plans

  • Free plan: It limits workflows to 25 and users to 25. It also limits capture to the Google Chrome extension. Content has a watermark.
  • The Pro annual plan ($192/year) offers unlimited creation, desktop recording, blurring, and extra administrative controls.

Why seek an alternative to Tango software

These pain points are the typical reasons that users seek other options:

CapabilityTango
EditingTime-consuming editing
ImagesMinimal image capture and editing. Markup is limited to arrows, boxes, text, and blur
VideosNot supported to capture recordings. Not supported to include a video.
BrandCannot personalize content, such as brand themes for color, font, and style

Let’s look at six great options to consider based on these needs.

1. Snagit: Best for how to guides and video recording

Snagit is the leading screen capture and recording tool. It lets you take screenshots, record videos, create GIFs, and create documents using templates. It also has powerful editing tools for images and videos designed for technical documentation. 

Snagit vs. Tango

Both products create content through image capture. Snagit also provides screen recording.

Strengths: Snagit is excellent at creating how-to guides and video recordings. It offers robust editing tools for images and videos, personalization, and efficient workflow automation.

  • Tip: Upcoming features in v25 include automatic step-by-step guide creation and automatic redaction to hide sensitive information.

Snagit features include:

Screen capture

  • Snagit supports up, down, left, and right scrolling captures.

Screen recording with Live Draw and webcam

  • Snagit captures mouse movement and system audio for rich video content. It also records microphone narration and offers various markups for clarity. 
  • Optional webcam content provides a personal touch.

Image mark-up and editing

  • Snagit provides efficient screenshot editing with rich markup features like Magnify and Spotlight. It can blur or redact information to hide personal details. The tool offers an automatic Simplified User Interface (SUI) to reduce future updates and translation costs.

Personalization and consistency

  • Users can create custom presets and set brand themes. Snagit includes a library of professionally designed templates that users can customize further.

Efficiency and workflow automation

  • Batch processing lets users apply effects to multiple images quickly. Keyboard shortcuts enable fast captures, enhancing productivity.

Organization and secure sharing

  • Snagit helps organize content with automatic metadata and custom tags. Unlike Loom, it allows users to choose between its cloud or secure options to keep content inside the firewall or on approved platforms.

Weaknesses: Snagit lacks interactive experiences and detailed usage analytics compared to Tango.

  • Snagit provides basic analytics, such as tracking content views. Its commenting feature supports interactive Q&A with viewer identification. 
  • Video documentation is advantageous over closed systems like Tango because videos are compatible with many third-party tools. Tools like Interact.video, PlayPosit, and EdPuzzle can add interactive video features and collect more analytics.

More on Tango vs. Snagit:

CapabilitySnagit
EditingAutomated creation of step-by-step guides (v25) Robust editing for images and video cutting, trimming, and combining videos. AI-assisted features like Smart Move and Simplified User Interface (SUI).
ImageAutomatic redaction (v25) Captures high-resolution screenshots. Supports scrolling capture for long screenshots. Integrated asset library. More mark-up options than in Tango, including arrows, sequences, squares, circles, highlights, text, and blur effects.
VideoHigh-definition video recording. Recording of the screen, webcam, system audio, and narration plus live draw.
BrandPersonalization options for both images and videos. Brand themes. Editable templates.

Pricing and plans

  • Snagit costs $39.99 per year. Snagit version 24 is available for a one-time purchase of $62.99. 
  • Optional plans for expanded cloud usage and asset library. 
  • Snagit offers site-wide plans and has many site customers. 
  • It does not have a free plan but does offer a free trial.

Stop repeat questions

Create clear videos and guides with Snagit so you only have to explain tasks once.

Try it Free
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

2. Scribe: Best for SEO-friendly content

Scribe creates text-based how-to guides and processes content.

Tango vs. Scribe

Both products automate the creation of text-based guides with screenshots. They both offer a choice of a desktop application or a Chrome extension.

Strengths: Scribe is best for SEO-friendly content with extensive personalization options.

Weaknesses: Scribe has limited user analytics and interactive features.  


Additional Scribe vs. Tango comparison:

CapabilityScribe
EditingAutomated creation of step-by-step guides. More text generation than Tango for less editing time.
ImageCaptures high-resolution screenshots. Basic mark-up. Automatic redaction of sensitive information.
VideoNot supported – but allows embedding of videos into guides.
BrandMore personalization options than Tango. Can tailor guides.

Pricing and plans

Scribe offers a free version with limited features. Paid monthly plans start at $29 per user for additional personalization and integration features.

3. Loom: Best for usage analytics

Loom offers video messaging. It does not specialize in tech documentation and provides minimal screenshot capture features.

Videos are an excellent choice for content creation. Studies show that 83% of people prefer learning with videos.

Tango vs. Loom

Both products allow administrators to track who has access to content. 

Strengths: Loom focuses on screen recording with strong consumption analytics. 

  • For example, Loom includes a feature to track view counts based on completion rates. In enterprise plans, Loom tracks viewers’ emails and exports usage data.

Weaknesses: Loom has minimal screenshot capture and markup.  It lacks automatic step-by-step documentation creation or interactive features.

Review of Loom vs. Tango:

CapabilityLoom
EditingBasic video editing, such as trimming.
ImageLimited support – capture screenshots during video recordings.
VideoAbility to record screen, voice, and camera.
BrandCustom branding options like adding logos and changing color schemes.

Pricing and plans

Loom’s minimum paid plan is $150/year. Loom also offers a free plan, but recently removed editing features like trimming from its free plan.

4. ScreenSteps: Best for comprehensive knowledge management

ScreenSteps offers comprehensive features for knowledge management and training that Tango does not. 

Tango vs. ScreenSteps 

Both products support process-oriented content creation by combining screenshots with text information. 

Strengths: ScreenSteps supports comprehensive knowledge management features, including course creation and LMS integration. It supports detailed content creation with robust editing tools.

Weaknesses: ScreenSteps requires a higher learning curve and investment. It also needs quick interactive guide creation.

More on ScreenSteps vs. Tango:

CapabilityScreenSteps
EditingRobust editing: text formatting, table of contents, bullet points, checklists, decision trees. More comprehensive than Tango.
ImageMore mark-up options than Tango: arrows, sequences, squares, circles, highlights, text, and blur effects.
VideoNot supported – but allows the embedding of videos. 
BrandCustom PDF templates. Site changes using CSS, HTML, and JavaScript.

Pricing and plans

Pricing for ScreenSteps is provided with consultation with their sales team.

5. Trainual: Best for performance management

Trainual is a powerful platform for employee development focusing on performance management.  

Tango vs. Trainual

Both products allow organizations to create content that combines images and text.  

Strengths: Trainual is excellent for performance management with features for tracking user progress and integrating media.

Weaknesses: Trainual has a higher learning curve and cost; not ideal for quick process documentation.

More on Trainual vs. Tango:

CapabilityTrainual
EditingText editing and AI assistance.
ImageNot supported – however, it allows the embedding of images.
VideoNot supported – but supports embedding of videos.
BrandMore options than Tango, including templates and role-based access.

Pricing and plans

The minimum paid plan is Small Business, which starts at $300 per month for up to 50 employees.

6. iorad: Best for interactive experiences

iorad is a tutorial builder that captures user actions in real time to create interactive, step-by-step tutorials. 

Tango vs. iorad

Both iorad and Tango use overlay techniques to guide within applications.

Strengths: iorad is best for interactive features and engagement, as well as the real-time capture of user actions. It offers extensive editing features and media integration.

Weaknesses: Complexity, setup time, and pricing may be barriers for some users.

More on iorad vs. Tango:

Capabilityiorad
EditingExtensive editing: adding, duplicating, deleting, and reordering steps.
ImageCaptures high-resolution screenshots. Automatically adds markup.
VideoAdd a video to each tutorial step. Ability to add voice overs with text-to-speech.
BrandThemes and branding.

Pricing and plans

iorad’s monthly pricing starts at $200 for a single license, with additional features in higher-tier plans.

Conclusion: Finding the right alternative to Tango

When choosing an alternative, consider your needs and use cases.

  • Tango: Creates interactive, step-by-step guides with real-time captures, ideal for how-to guides and onboarding. However, it lacks strong editing, image markup, and video features.
  • Snagit: Excels in screen capture and video recording with extensive editing tools for print and video technical documentation. Version 25 will add automatic step-by-step document generation and automatic redaction features. Third-party products can enhance interactive features and tracking data.  
  • Scribe: Offers SEO-friendly content creation with automatic text-based guides but lacks interactive features.
  • Loom: Focuses on screen recording with strong analytics but has limited screenshot and interactive features.
  • ScreenSteps: Provides comprehensive knowledge management features but lacks interactive features.
  • Trainual: Great for performance management with digital media integration but is costly and complex.
  • iorad: Offers rich interactive features through real-time action capture but can be complex and expensive.

Snagit is the best alternative to Tango for creating how-to guides, video walkthroughs, and general documentation. But the best alternative depends on your own specific needs for interactive features, personalization, or video.

Stop repeat questions

Create clear videos and guides with Snagit so you only have to explain tasks once.

Try it Free
Screen recording of a dashboard showing conversion rate, spend, and monthly performance with a picture-in-picture webcam view of a smiling man.

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

The Best Filmora Alternatives for Video Editing Projects

The Filmora logo with arrows above and below.

Wondershare Filmora is a popular video editing software known for its intuitive interface and accessible tools, suitable for hobbyists and content creators. 

While Filmora ranks highly for its long list of intuitive features, there can be some concerns for customers related to their customer service not accepting returns on unapproved purchases, lack of helpful technical support, and the possibility of features being pulled from version to version to then be marketed as a new feature later. 

Their AI features are based on “credits,” which is a common practice, but it is difficult to budget how many you can use for each video project. Some features require AI Credits that might not need or use AI. 

However, if you are still looking for an intuitive video editor, you have come to the right place. Let’s dive in!

Camtasia + Audiate: The perfect duo for seamless video and audio editing 

What’s been voted for years as the #1 user-friendly video editor? 

Camtasia is one of the top alternatives to Filmora. It offers a wide range of powerful video editing tools and an intuitive user interface that makes it an easy-to-use video editor for beginners and professionals. 

Recently, TechSmith released a sister product, Audiate, a specialized tool for users looking to enhance their audio and video projects with advanced text-to-speech editing capabilities. 

The best part is that you can sync your projects together, so whatever edits you make in Audiate will be editing your Camtasia video at the same time. While some products are specialized, with the TechSmith suite, you will be in good hands to easily create videos. 

Key features of Camtasia

Library and templates: Who really likes repeating the same work over and over again? 

As you grow in your video editing journey, you are going to want to take some shortcuts. Editing videos already takes enough time! With Camtasia, you can save your video as a template to easily drag and drop new video content in. Or, save your intros and outros to your library for easy use again. 

Do you find yourself making the same tutorial video again? Or do you clean up a webinar before posting it to YouTube? 

Save yourself time by utilizing templates and the Camtasia library. A lot of video editors have wonderful templates. Still, they don’t allow you to create and reuse your own templates, which is perfect if you are collaborating with subject matter experts or teammates for a seamless editing process. 

Make boring screen content exciting. If you use screen recording in your content, you should be using Camtasia. 

Seriously, ask any trainer you know, and they’ve heard of it. Zoom and pan easily, add a blur on top of your screen recordings or annotate your content with customizable arrows and callouts. 

Highlight your mouse, enlarge or change the mouse shape with automatic smoothing (or edit the path!). Dream what you could add to a screen recording, and Camtasia probably has it.

Text to speech: Audiate’s text-to-speech editing tool allows users to generate audio instantly, choosing from a variety of voices and languages

Text-based video editing: Remember how we mentioned needing to create more types of videos from above? 

With Camtasia, the sister product, you can edit audio and video in real time. Remove um’s and ah’s from your videos in one click!

Professional audio: Audiate has some of the best audio improvement tools to enhance audio quality and noise removal. 

Best Suited For:

Beginners: A simple user interface with an extensive training library and live webinars helps ease the sharp learning curve for most video editors and allows you to customize as much as this tool does. 

Camtasia and Audiate are available on Windows and Mac, so you can get started using the platform you are most comfortable with. 

Jack of all trades: Remember, Camtasia is the tool to help you create all types of high-quality and mixed medium videos with the options of screen recordings, stock footage, professional camera input, your webcam, PowerPoint integration, and more. 

This makes Camtasia a favorite tool for marketers and small business owners. 

Trainers & instructional Designers: While Filmora has an impressive list of features, Camtasia can beat it on the screen front. If you are creating mostly screen content, Camtasia is the niche for your type of video. 

Podcasters: Compatible with various video and audio file formats, you can quickly transform and edit your visual podcast videos and enhance your audio quality with their simple editing tools. 

Pricing and plans 

Camtasia offers a free, watermarked trial and also has discount options for students and teachers and government and not for profit workers. 

They have a well-established enterprise footprint as well, so please check with your IT department if they have an extra license seat for you.

  • Camtasia Essentials Plan: $179.88/ a year (Audiate not included)
  • Camtasia Create Plan: $249/ a year
  • Camtasia Pro Plan: $499/ a year (includes 100+M premium and customizable assets like stock footage, background music, and AI generator)

Crystal-clear screen recording

Why settle for blurry screen content? Camtasia’s screen recorder captures everything at up to 4K!

Get Camtasia
A image showing the user interface for the recorder in camtasia

DaVinci Resolve: Best free alternative with advanced color correction 

DaVinci Resolve is one of the most powerful free alternatives to Filmora, offering advanced editing tools and professional-grade color correction. 

If you are making high-quality content for television or cinema production, you may be familiar with DaVinci Resolve. While you don’t have to be a movie star editor, you will have to spend some time learning DaVinci’s Adobe Premiere-like user interface.

After putting the time in to learn this software, you will be impressed at all the features at your fingertips. 

Who knows, maybe you will make the 117th Marvel movie in no time!

Key features of DaVinci Resolve

Color grading: No video editor tool can beat DaVinci on color grading. They also have chroma key support, and 4K resolution editing, which make it ideal for professional video projects.

Cloud collaboration for shared groups:  DaVinci can let you sync to your own cloud or the company’s cloud (Blackmagic). They have thought through the process by adding safeguards like timeline locking bins, allowing only one editor on that track, and intuitive file management. 

AI tool for tracking – Want to add lipstick to your face? Done. 

Want to remove an object from the background? Done. 

Any type of scaling, tracking, and masking can powerfully be done in this program. 

Best suited for: 

Professional video editors: I mean, you think I am joking about making Marvel movies, but there’s a reason this is one of Hollywood’s favorite advanced editing tools. 

DaVinci is ideal for professional editors and filmmakers who require advanced tools for post-production, color grading, and visual effects.

Broadcasters & journalists: Like with the high polish of cinema as a use case, those in broadcasting or video journalism will appreciate the live streaming capabilities to the cloud. 

Pricing and Plans

  • Free: DaVinci offers a robust free version with many of its core features
  • DaVinci Resolve Studio: $295 as a one-time cost for a specific version

Adobe Premiere Pro: Powerful with advanced editing tools

Adobe Premiere Pro is a video editing software known for its robust features and seamless integration with the Adobe Creative Cloud. 

For most professional video editors, Premiere Pro is a top choice. 

While there may be glitzy small start-ups with new AI video features, the benefits of Premiere Pro are that they can copy these same features overnight and absorb the cost to do so because they are a well-established company. 

If you are looking for a certain feature, Premiere Pro probably has it. Many corporations already have a creative cloud license, so it’s possible that you only need to request from your IT for a license. 

What a relief! Nobody likes having to ask their boss to approve a purchase.

Key features of Adobe Premiere Pro

Effects: Adobe’s sister software, After Effects, is known for its commercially ready visuals and animated text, but you can still get powerful effects, such as designing custom motion graphics or adding titles and text. 

The best is that whatever text you add is adaptive and will respond to whatever aspect ratio you choose. There is no need to resize your video when you can be confident that “Your Title Here” in 16:9 won’t look like “Title H” in 1:1. 

Professional transitions: Adobe Premiere Pro has some of the best transitions on the market and is one of the main reasons that users come back to them, even if they use other video creation tools in their process.

Auto syncing of music: This is another fan-favorite feature that retimes your music to match the length of your edited video. This is great for marketing sizzle reels, social media, or a demo.

Best suited for: 

Professional video editors: Premiere Pro might be a little more advanced than DaVinci or even Apple’s Final Cut Pro, but more widely used. If you hope to become a full-time video editor, Premiere is a valid option.

Designers with the Creative Suite: If you are already invested in Adobe’s Creative Cloud suite, it makes sense to keep your video editor within the same ecosystem for compatibility purposes.

Some users complain about Premiere’s steep learning curve, but if you are already familiar with their other products, this might help.

Pricing and plans

Adobe put subscription pricing on the map, so next time you try to cancel your millionth subscription, thank the ol’ Adobe Creative Cloud for starting all these troubles.

But with subscriptions come new updated features. Their subscription plans are extensive and based on individual, business, and education. Below is the pricing for simply the individual Premiere Pro license. 

Individual plan: 

Annual Paid Monthly: $22.99

Annual Prepaid: $263.88

Monthly: $34.49 

Shotcut: A free and open-source alternative for beginners

Where are all the free video editing options? 

If you are looking for a fully free, open-source, cross-platform video editor, Shotcut is worth downloading. 

Its interface looks similar to Camtasia, so if you are familiar with this, you could always invest in Camtasia once you get your video editing feet wet.

“Nothing in life is free” as they say, so please remember that Shotcut is a bit more unstable than the other options mentioned, as users report a 1-2 second lag between clicking on actions.

Key features of Shotcut

Easy editing process: If you want to make simple videos like trimming your video clips or adding new clips with the “ripple” options will move the elements down your timeline. 

This “ripple delete” and “ripple replace” are standard across all the video editors we mentioned, but it’s nice to see this feature in a free video editor. 

Chroma Key: Chroma-what? If you’re new to video editing, this industry term means ‘green screen’, which Shotcut is impressive at

Remember, your green screen effect is only as good as your input source, so if you aren’t achieving the effect you need, see our DIY tips here. 

If you want to produce videos with Chroma Key, most video editors on this list have some type of Chromakey or similar background removal options available. 

Resizing Video: Again, all of these features mentioned will be included in the other options I mentioned above, but if you are willing to go through a couple more clicks and watch a few YouTube videos, you can accomplish a lot. 

Best suited for: 

Beginners with no budget: If you are new to video editing and willing to learn a new tool, why not take the risk of a slower yet free tool? 

It’s like buying the rusty fishing boat before a brand new boat – a prudent, reasonable choice that your grandpa would be proud of. 

Choosing the right Filmora alternative for your needs

We wish you the best in finding your Filmora alternatives – whether it’s the advanced features, ease of use, or aesthetic needs.

Top pick: Camtasia + Audiate is the perfect duo with the quickest ramp-up time into the world of video editing.

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

The Best Adobe Premiere Pro Alternatives for Video Editors

The Adobe Premiere logo with arrows on either side of it.

Adobe Premiere Pro is a leading video editing software known for its robust features and seamless integration with the Adobe Creative Cloud. For most professional video editors, Premiere Pro is the top choice.

If you are a professional video editor or your company has already invested in Adobe’s Creative Cloud suite, it would make sense to learn this video editing software to stay within the same ecosystem that your colleagues use for compatibility purposes. 

However, if you do not have an Adobe Cloud suite license, or simply cannot swallow the cost of one, there are other options. There is a steep learning curve–you have to be a professional to use it, so this is something to keep in mind if you are considering using it.

It’s important to find a video editing software that fits your skill level and offers the necessary editing features for various projects. 

You might be thinking that you could simply use less features of the software, so it would feel easier to use. This leads to the third reason for looking for Adobe Premiere Pro alternatives–using an extra powerful tool might not match your workflow.

Sure, you could use a chainsaw to cut through a piece of paper, but why not look at some scissors? Let’s begin our quest for an affordable, easy to learn, and convenient workflow video editing software!

Camtasia + Audiate: Best Adobe Premiere Pro alternative for easy-to-use video and audio editing

What’s been voted for years as the #1 user-friendly video editor? Camtasia is one of the top alternatives to Premiere Pro.

Camtasia offers a wide range of powerful video editing tools and an intuitive user interface that makes it an easy-to-use video editor for beginners, yet brings efficiency for professionals. Camtasia is ideal for individuals and teams who are looking for a powerful, accessible video editor.

 

Camtasia also has a sister product, Audiate, a specialized tool for users looking to enhance their audio and video projects with advanced text-to-speech editing capabilities. The best part is that you can sync your projects together, so whatever edits you make in Audiate will be editing your Camtasia video at the same time.

Text-based video editing is a game-changer of a workflow. What’s better than not having to scrub through playback and delete all um’s and ah’s with one click? There are other products on the market specialized to do this, but with the TechSmith suite, you will be in good hands to easily create videos, while editing audio.

Key features of Camtasia 

Camtasia video templates from the asset store.

Library and templates

Who really likes repeating the same work over and over again? 

As you grow in your video editing journey, you are going to want to take some shortcuts. Editing videos already takes enough time! With Camtasia, you can save your video as a template to easily drag and drop new video content in. Or, save your intros and outros to your library for easy use again. 

Do you find yourself making the same tutorial video again? Or do you clean up a webinar before posting it to YouTube? 

Save yourself time by utilizing templates and the Camtasia library. A lot of video editors have wonderful templates. Still, they don’t allow you to create and reuse your own templates, which is perfect if you are collaborating with subject matter experts or teammates for a seamless editing process. 

Make boring screen content exciting. If you use screen recording in your content, you should be using Camtasia. Seriously, ask any trainer you know, and they’ve heard of it. Zoom and pan easily, add a blur on top of your screen recordings, or annotate your content with customizable arrows and callouts.

An image of arrow customizer in Camtasia.

Highlight your mouse, and enlarge or change the mouse shape with automatic smoothing (or edit the path!). Dream what you could add to a screen recording, and Camtasia probably has it.

Text to speech

Audiate’s text-to-speech editing tool allows users to generate audio instantly, choosing from a variety of voices and languages. This is great to keep your content evergreen, so when you need to update content, you can do so easily without having to worry about matching up the pitch

Text-based video editing

Remember how we mentioned finding a video editor that works with your workflow? With Camtasia, the sister product, you can edit audio and video in real time. Remove um’s and ah’s from your videos in one click! Again, you will find other video editors with this feature, but they often started only from this workflow and do not have the other features that Camtasia provides. Get you an editor that can do it all.

Professional audio

Audiate has some of the best audio improvement tools to enhance audio quality and noise removal. This is so important if you are collaborating with others on videos. Not everyone on your team will have access to a great microphone, so Camtasia + Audiate will save you from having to ask your teammate to re-record. 

Best Suited For

Camtasia suits a variety of people, including, but not limited to:

Beginners

A simple user interface with an extensive training library and live webinars helps ease the sharp learning curve for most video editors and allows you to customize as much as this tool does. 
Camtasia and Audiate are available on Windows and Mac, so you can get started using the platform you are most comfortable with.

Image of a women smiling with feedback from a coworker.

Multiple users or teams

Collaborating on video doesn’t have to be hard. Export your video as a link to allow your colleagues to time stamp comment, add an annotation or react to your video before you make any final tweaks.

Camtasia also allows you to share libraries and create your own brand kit theme, so that everyone is matching your style guide. Because it’s easy, and dare I say fun to use, you get less pushback when you need your subject-matter-expert to record their part of the video. 

Jack of all trades

Remember, Camtasia is the tool to help you create all types of high-quality and mixed medium videos with the options of screen recordings, stock footage, professional camera input, your webcam, PowerPoint integration, and more. 

This makes Camtasia a favorite tool for marketers and small business owners. 

Trainers & instructional designers

While Premiere has an impressive list of features, Camtasia can beat it on the screen front. If you are creating mostly screen content, Camtasia is the niche for your type of video. 

Podcasters

Compatible with various video and audio file formats, you can quickly transform and edit your visual podcast videos and enhance your audio quality with their simple editing tools. 

Pricing and plans 

Camtasia offers a free, watermarked trial and also has discount options for students and teachers and government and not-for-profit workers. 

They have a well-established enterprise footprint as well, so please check with your IT department if they have an extra license seat for you.

  • Camtasia Essentials Plan: $179.88/ a year (Audiate not included)
  • Camtasia Create Plan: $249/ a year 
  • Camtasia Pro Plan: $499/ a year (includes 100+M premium and customizable assets like stock footage, background music, and AI generator)

Compare the Camtasia Plans here

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

DaVinci Resolve: Best free alternative with advanced color correction 

DaVinci Resolve is one of the most powerful free alternatives to Premiere Pro, offering advanced editing tools and professional-grade color correction. 

If you are making high-quality content for television or cinema production, you may be familiar with DaVinci Resolve. While you don’t have to be a movie star editor, you will have to spend some time learning DaVinci’s Adobe Premiere-like user interface.

After putting the time in to learn this software, you will be impressed at all the features at your fingertips. 

Who knows, maybe you will make the 117th Marvel movie in no time!

Key features of DaVinci Resolve

Color grading

No video editor tool can beat DaVinci on color grading. They also have chroma key support, and 4K resolution editing, which make it ideal for professional video projects that require color correction.

Precision editing

It’s pretty amazing that DaVinci gives away editing features like magnetic timelines and easy ability to trim videos for free. As you delve into the world of video editing, you will notice that most of the options here listed are non-linear editors (NLE’s), which is important for building robust and professional looking videos. 

Cloud collaboration for shared groups

DaVinci can let you sync to your own cloud or the company’s cloud (Blackmagic). They have thought through the process by adding safeguards like timeline locking bins, allowing only one editor on that track, and intuitive file management. 

AI tool for tracking

DaVinci Resolve has some powerful face tracking. Want to add lipstick to your face? Done. 

Want to remove an object from the background? Done. 

Any type of scaling, tracking, and masking can powerfully be done in this program. 

Best suited for professionals and broadcasters

I mean, you think I am joking about making Marvel movies, but there’s a reason this is one of Hollywood’s favorite advanced editing tools. 

DaVinci is ideal for professional editors and filmmakers who require advanced tools for post-production, color grading, and visual effects.

Like with the high polish of cinema as a use case, those in broadcasting or video journalism will appreciate the live streaming capabilities to the cloud. 

Pricing and plans

  • Free: DaVinci offers a robust free version with many of its core features
  • DaVinci Resolve Studio: $295 as a one-time cost for a specific version

Final Cut Pro: Best for Mac users and professional editing 

Final Cut Pro as a top-tier video editor for Mac users, offering powerful editing tools that rival Adobe Premiere Pro. Again, it’s another video editor that offers a magnetic timeline, which simplifies the editing process by allowing clips to automatically adjust when you move or delete them, making it easy to insert shots. Users mention in reviews that it’s one of the most reliable video editors on the market, so Mac users rejoice! Having a stable video editor is important for longer, complex projects with high quality videos that can range from 4K to 8K editing. 

Key features of Final Cut Pro

Auditions: Do you edit video where you have multiple takes of the same line of a script or a scene? If so, you would appreciate their “Auditions” feature where you can try out multiple takes on your timeline.

Auto-syncing of audio/music: This is another fan-favorite feature that retimes your music or second source audio to match the length of your edited video. This is great for marketing sizzle reels, social media, or a demo.

Best organization tools: Easily tag entire clips or clip ranges with metadata for searching, and create Smart Collections that automatically collect content according to what you set as your criteria. In the browser you can create and save custom column views and search for media using clip names, markers, and notes. 

Motion graphics and audio plugins: Some editors build everything from scratch, but those platforms that build for third party plugins often can get new technology out to their users faster, which is the case for Final Cut Pro’s motion graphics like titles or transitions along with crisp audio. 

Best suited For: 

  • Mac users: Using a tool that was created for the Mac platform allows you to harness all the power of your machine. 
  • Professional editors: If you are a Mac user and a professional video editor, then Final Cut Pro would be the tool of choice for you. 

Pricing and Plans 

Final Cut Pro offers a free trial for 90 days, which is ample enough time to start one of your first video projects and see if it is worth the investment. Unlike many subscription models, Final Cut Pro is a one time purchase that includes continual updates.

  • Final Cut Pro: $299.99 / one time purchase in the App Store. 

CyberLink PowerDirector as a feature-rich alternative to Adobe Premiere Pro, offering a blend of professional tools with an easy-to-use interface. This video editing software is ideal for users looking for advanced editing features, including 4K video editing, without the complexity of Premiere Pro. Their impressive features revolve around creating dynamic videos that put an emphasis on motion effects or motion tracking. 

Key features of PowerDirector

Video effects: If you want to make moving people or objects in your videos more dynamic, consider adding AI body effects or motion tracking with this tool that can follow along frame-by-frame. They also have background removal and AI object detection. 

Drag and drop editing: While many of the options we discussed have drag-and-drop editing, it’s worth noting that PowerDirector does as well, which allows for easy video creation.

Color correction: PowerDirector also has features that allow you to enhance or correct your footage like color match and enhancement along with a variety of tones or blend modes to get you exactly the color palette you are looking for. 

Best suited for beginners

With its intuitive user interface and drag-and-drop editing functions, this tool is ideal for beginner to intermediate users who want advanced video editing capabilities.

However, some of their powerful features and effects are more suited to content on social media rather than corporate. 

Pricing and plans

PowerDirector has a free forever trial, however, it is only for the first 30 days after you download that you will have unlimited access to its features. Subscriptions can be purchased either monthly or annually. 

  • PowerDirector 365: $74.99/ a year
  • PowerDirector 365 + PhotoDirector 365: $134.98/ a year
  • Premium Add-On for stock content: $49.99/ a year

Choosing the right Adobe Premiere Pro alternative

Camtasia software interface.

The best alternatives to Adobe Premiere Pro, need you as a user to select a tool based on your specific editing needs, which depends on how comfortable you are with the tool’s ease of use, your budget, advanced editing features, the type of content you are looking to create, and the profession you are in. Top Choice: Camtasia is the best choice for users looking for a balanced video editor that combines advanced features with simplicity for beginners and teams.

Free Tool: DaVinci Resolve would be your best free tool option and if you are making polished content that uses a lot of imported camera video that you need color correction for, it would be a great tool to invest in later down the road based on your specific project needs.

The easiest way to edit videos

Stop wasting time and discover how Camtasia makes creating incredible videos easier than ever.

Get Camtasia
An image of a laptop showing the camtasia drag-and-drop editing feature

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.

Project Management Process: A Complete Guide

A process flowchart starting with a person at the top, a large gear in the center, and a completed document on a clipboard at the end.

A structured project management process is vital for the successful completion of projects. It helps teams effectively manage projects, optimize resources, and align actions with clear project objectives. By utilizing a defined process, project teams can reduce risks and ensure that projects meet both timelines and deliverables, leading to a successful project outcome.

What is the project management process? 

The project management body of knowledge defines the project lifecycle into five essential process groups: project initiation, planning, execution, monitoring, and closing. These phases guide the team to complete successful projects by ensuring clear workflows and milestones are followed from start to finish.

Popular project management methodologies 

Different project management methodologies, such as Agile project management and Waterfall are discussed in the Project Management Body of Knowledge (PMBOK) and provide structured approaches for managing project schedules, scope, and resources.

Agile focuses on flexibility and iterative development, while Waterfall follows a linear approach. The PMBOK provides project managers with the fundamental practices needed to achieve organizational results and excellence.

Phase 1: Project initiation 

Project initiation is the first critical step where the project manager can outline the business case and high-level project scope. The project charter is created in this phase, detailing the project objectives, stakeholders, and initial risks. A solid project charter ensures clarity and alignment from the beginning, setting up the foundation for success.

Using visuals to communicate project goals 

Tools like Snagit help visualize the project scope and project objectives, simplifying the communication of complex goals with stakeholders. These visuals make it easier to discuss and align on key project aspects during meetings. 

The best snipping tool for Windows and Mac

Don’t let clumsy built-in tools hold you back. Take and edit screenshots with Snagit!

Get started for free
Illustration showing a browser window, mobile screen, and various workplace communication icons. The browser displays a selected area within a webpage layout, a user avatar with a speech bubble, and an exclamation mark notification.

Phase 2: Project planning 

A clearly defined project scope prevents scope creep, which can derail project progress by introducing unplanned tasks. A well-managed scope ensures that the project remains focused and that expectations are realistic.

Developing a detailed project plan 

During project planning, the team creates a comprehensive project schedule, detailing timelines, milestones, and project deliverables. While having a clear schedule is essential to keeping the project on track, it’s important to avoid overloading it with too many rigid details.

Teams should focus on identifying the real hard constraints and dependencies while also recognizing areas where more flexibility is possible. Overly detailed schedules can lead to frustration if minor delays derail the entire timeline.

By distinguishing between non-negotiable deadlines and softer milestones, teams can adapt more efficiently as the project progresses. This approach encourages agility while still ensuring that the project’s overall direction remains clear.

Creating a risk management plan 

An essential part of planning is crafting a risk management plan, identifying potential project risks, and creating strategies to mitigate them. Teams often use screen capture tools to create risk matrices or visual charts to communicate these risks to stakeholders, ensuring that everyone is aware of potential challenges with the project execution phase.

A matrix with 4 colored squares labeled 'known unknowns, 'unknown unknowns', 'known knowns', and 'known unknowns'.

Phase 3: Project execution 

The execution phase is where the project team brings the plan to life. All tasks and project deliverables are completed according to the project plan. It’s important to utilize collaboration tools and regularly check in with the team and stakeholders to ensure progress is on track and goals are being met.

Tracking and managing project progress with visuals 

Tools like Snagit, a screen capture software, help capture and track project progress visually through charts or screenshots of dashboards, which can be shared with stakeholders. Using visuals makes tracking easier and allows for quicker updates, keeping everyone aligned.

Screenshot of a project planning Kanban board with a section of the image circled and a Snagit text callout added that says 'these are must-haves'.

Phase 4: Project monitoring and controlling 

The monitoring and controlling phase runs alongside execution, with a focus on tracking project performance. The team uses key performance indicators (KPIs) to ensure the project is progressing according to the plan. This phase also involves addressing changes that may arise.

Handling changes and updates 

Implementing a change control process ensures any adjustments to the project schedule, scope, or budget are properly handled. Visual tools can be used to document changes and update all stakeholders, ensuring transparency.

Phase 5: Project closing 

During the closing phase, all project documents and project deliverables are finalized and handed over to the relevant parties. This is also when the team confirms that all objectives have been met and the project is officially closed.

Reviewing lessons learned 

Reflecting on lessons learned during the project is a critical step for a team’s continuous improvement and helps the team improve their processes for future project success. While this is typically done as a post-project review to ensure that successes are celebrated and mistakes are avoided in the next initiative, teams should always be learning and reflecting back throughout the project lifecycle.

Stop repeat questions

Create clear videos and guides with Snagit so you only have to explain tasks once.

Get started for free
A screenshot of screen recording software with various controls and an 'All-in-One' tab selected, displaying options for image or video capture, including a red 'Capture' button and settings for delays and cursor capture.

How agile project management fits into the process 

Agile project management allows for an adaptive approach by breaking work into shorter time increments, often called sprints or iterations, while focusing on regular feedback and continuous improvement.

Agile is well-suited to projects that require flexibility and quick adjustments. It can fit into any of the five process phases, from project initiation to project closing. Different agile methodologies offer unique advantages. Scrum organizes work into sprints with daily check-ins to track progress, while Kanban visualizes workflows to limit tasks in progress and improve efficiency.

Extreme Programming (XP) emphasizes high-quality code through practices like pair programming and test-driven development. All share Agile’s focus on flexibility, collaboration, and iterative delivery. With all of that being said, each situation is unique, and these methodologies can be adapted and/or combined to meet the needs of the teams doing the work. 

Using visuals to communicate in agile 

Snagit and similar tools can help visualize sprint summaries and agile boards, providing clear snapshots of project progress during daily stand-ups or sprint reviews.

A screenshot depicting a project board with Snagit's text annotations pointing out key parts of the image.

Best practices for a successful project management process 

Clear communication between the project team and stakeholders is essential. Keeping everyone informed and aligned throughout the management process ensures smooth execution and minimal misunderstandings. Therefore, conducting regular demos and check-ins is an excellent way to achieve this.

Document everything 

From the project charter to final reports, creating and maintaining accurate project documents is vital for tracking decisions and ensuring transparency. This documentation helps the team stay aligned and track project progress efficiently.

Use visual tools to simplify complex information 

Visual tools like Snagit simplify communication by turning complex information into clear visuals. Visual aids such as charts, timelines, and screenshots can all help communicate critical information to stakeholders more effectively.

A screenshot of a project board with Snagit's magnify feature used to call out key project dates.

The key to managing successful projects 

A well-structured project management process, encompassing the entire project life cycle and clearly defined phases, is the foundation of any successful project. A robust project management plan, supported by strong communication and the identification of relevant knowledge areas, ensures effective project work.

Using visual tools like Snagit can enhance communication, streamline project tracking, and lead to successful project outcomes. When combined with the right project management methodology, these practices help teams complete projects efficiently and with less risk.

Get started today with a free trial of Snagit screen capture and recording software

TechSmith

TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote, or hybrid workplace communication and customer-facing image and video content. Our award-winning flagship products, Snagit, Camtasia, and Audiate, empower anyone to create remarkable videos and images that share knowledge for better training, tutorials, and everyday communication.