JPG vs. PNG: Which is Better?

Choosing between file formats can be confusing! Should you pick a JPG vs. PNG? What is the difference? Don’t worry, we’re here to answer all of your questions and guide you to the best format for you.

As with most things, PNGs and JPGs have their own pros and cons, but the best file type for you will depend on how you plan to use it. While PNGs offer high-quality compression, JPGs use less space and will load faster online. 

The decision between JPG (or JPEG) and PNG impacts how you edit, share, print, and archive your images.

This post is your guide to understanding each format. Whether you’re a graphic designer, a budding photographer, or just someone who wants their photos to look good online, we’ll discuss the strengths and weaknesses of each file type.

The JPG format: makes large files much smaller

The JPG, typically pronounced “jay-peg”, was developed by the Joint Photographic Experts Group (JPEG) in 1992. The group recognized a need to make large photo files smaller so that they could be shared more easily.

Some quality is compromised when an image is converted to a JPG. This is because the compression is ‘lossy’, which means that certain unnecessary information is permanently deleted. However, a JPG does allow you to create a smaller file size than you could with a PNG.

Generally, a JPG should be used whenever it’s important to have a small file. Beyond initially saving an image as a JPG, there are also tools that will allow you to compress the file even further. This is useful for web images, as smaller files will boost the speed at which the web page loads.  

Although modern broadband and fiber optic internet connections are making this less of an issue, those with slower connections or less powerful computers will thank you.

Key benefits of JPEG/JPG format

The JPG format is a popular (if not the most popular) choice in the digital world, and it’s easy to see why. This image format brings several key benefits to the table:

Efficiency: JPG files are designed to effectively compress image data, which means they occupy less space on your storage drive or website. This is great for those who have limited storage or manage websites with lots of imagery. 

Speed: Smaller file sizes mean faster load times, and JPGs are much quicker to download and share across different devices, networks, and online platforms. Again, if you manage a website, you’re likely to rank higher in Google search results if your website quickly loads. Even if it’s only a few microseconds faster, every little bit helps. 

Compatibility: Virtually every photo viewer, editing tool, and device in existence supports JPG files, making the format a safe choice for most applications.

Minimal Post-Production: When photos are shot in JPG format, they usually require less post-production work. Aspects like white balance, contrast, and sharpening are often already well-adjusted, saving photographers a lot of time when editing images.

The key to getting the most out of a JPG lies in understanding these advantages and how they can accommodate your needs. Through this understanding, you can ensure your images are optimized for how you plan to use them.

The PNG format: enhanced colors and improved image quality 

The Portable Network Graphics (PNG) file format, usually read aloud as “ping”, was created in 1994 to act as a replacement for the Graphics Interchange Format (GIF). 

An important benefit, and often a deciding factor for using a PNG file, is that the format supports transparent pixels. This means you can have a transparent background around an irregular-shaped object and avoid a white (or other colored) box outlining your image. 

So, if you’re looking for transparency, you’ll need a PNG.

Unlike the JPG, compression for a PNG file is ‘lossless’. As the term suggests, lossless compression retains all the data contained in the file during the compression process, which is important when you have images that need resizing several times or require multiple rounds of edits. 

Because PNGs hold more information than JPGs, they’re often used when images are more complex (with lots of fine details) and when storage isn’t an issue. 

Ideally, you’ll use a PNG for a graphic image as well. 

Key benefits of PNG format

The PNG format is another formidable player in the world of digital images, boasting features that make it a standout choice for certain applications. Here are some of the key benefits of using the PNG format:

High Quality: PNG employs a lossless compression algorithm. This means the quality of the photo remains high, even after compression and decompression. Unlike some formats that sacrifice quality for smaller sizes, PNG keeps images looking crystal clear.

Sharp Graphics: The PNG is a real winner when creating sharp graphics. Whether you’re designing a logo or a text-heavy graphic, a PNG will keep the edges sharp and the colors vivid.

Creative Freedom: The humble PNG is a favorite among graphic designers for creating background effects and overlays. It supports a wide array of colors and shades, allowing for greater creativity and precision in design.

Transparent Backgrounds: One of PNG’s standout features is its support for transparent backgrounds. This is incredibly useful for creating images that need to be layered or placed over different backgrounds. You can even create a semi-transparent watermark, so nobody tries to pass your image off as their own. 

Understanding these benefits can help you leverage the PNG format to its full potential. Whether you’re designing a logo or a website banner, the PNG format offers powerful capabilities to ensure your images are visually stunning.

What are the differences between JPEG and PNG files?

JPGs and PNGs each offer distinct qualities and are optimized for different uses. While these differences might seem subtle, they can have a substantial impact on your images, depending on how you intend to use them. 

In this section, we’ll explore these differences in detail to help you pick a side in the title fight of PNG vs. JPG.

Lossless vs. lossy compression

One of the major talking points when looking at JPG vs. PNG is the compression method they use — specifically, lossy (JPG) and lossless (PNG) compression.

Lossy compression, as the name suggests, involves some degree of data loss, which is what a JPG does. When you save an image as a JPG, the algorithm deletes some data to reduce the file size. The resulting image is a balance between file size and image quality. 

While this process might lead to a slight reduction in image quality, it’s usually undetectable to the human eye. However, any data that’s deleted in the compression process will be gone forever, and this will happen every time the image is saved. This means that the more you edit and/or save an image over time, the more likely you’ll notice the reduced image quality. 

On the other hand, PNG uses lossless compression. In this method, no data is deleted during the compression process. Instead, the algorithm finds efficient ways to represent the same data, resulting in an image that’s identical to the original after decompression. While this ensures high quality and detail preservation, it often results in larger file sizes than JPG.

Your choice between lossless and lossy compression will ultimately depend on what matters most to you — storage efficiency or image quality.

File size

The size of an image can affect storage, loading times, and data usage — especially on websites and mobile apps.

While JPGs are known for smaller file sizes, some image data is lost in the compression process, which can compromise the picture quality over time. That said, the effect on quality is usually negligible. If you’re prioritizing speed and efficiency, particularly for web usage where quick loading times are essential, JPEG’s smaller file size might be the way to go.

PNGs, on the other hand, tend to create larger files because of their lossless compression method. This quality preservation, however, comes at the cost of larger file sizes, which might be slower to load on the web.

Transparency

JPGs do not support transparent pixels. When you save an image in a JPG format, the transparent pixels will be filled with a solid color, usually white. This lack of support for transparency makes JPEG less suitable for images that need to be placed over different backgrounds or layered with other images.

Meanwhile, if you ever need to remove a background from an image, you’ll probably save it as a PNG, because this format does support transparent pixels. This is especially useful when designing websites and digital graphics, where images often need to blend seamlessly with different backgrounds.

In short, when working with transparent or semi-transparent images, you need a PNG.

So, should I pick JPG or PNG?

It depends! It all comes down to what you need the image for. Think of your choice as an exercise in optimization, and allow the factors we’ve discussed so far to guide you in your decision.

But, just in case you’re not sure which format is best for you, let’s look at some of the most common ways people work with and use image files. 

PNG vs JPG for editing

With high-resolution image quality, lossless compression, and transparent pixel support, PNGs are much better than JPGs when editing images.

While JPGs can handle simple edits efficiently, they’re no match for the intricate editing and compression capabilities of PNGs — which is why professionals will often opt for PNGs in the editing suite. They’re perfect for editing graphics, illustrations, product pictures, and icons across all mainstream editing software.

​​PNG vs JPG for archiving

When archiving images and saving hundreds (or thousands) of photos, the smaller file size of a JPG makes it the obvious choice. 

As JPGs use less space than PNGs, you can save a lot more photos without needing loads of storage space, whether it be on a physical hard drive or on the cloud. Quantity isn’t usually more important than quality, but it is when you’re archiving.

JPG vs PNG for printing

When printing, the choice between PNG and JPEG depends on your needs and the resources at your disposal. PNG’s high-resolution images offer superior color depth and can deliver high-quality prints on home or industrial printers. Meanwhile, lossy compression could make JPG photos become blurry or lose color when they’re printed.

That said, neither PNGs nor JPGs are perfect for commercial printing tasks, like posters and T-shirts. Why? Because these formats support RGB color, but not CMYK, which is the preferred format in the commercial printing industry. 

So, to print your design on a load of tote bags, consider a different file type altogether. 

PNG vs JPG for web content

Don’t forget that you don’t need to pick only one file type. When posting images on a website, you might opt for using a mixture of JPG and PNG formats.

JPEG’s smaller, compressed file size gives it an edge for website use, as faster loading times contribute to a smoother user experience and improved SEO ranking. However, PNG’s image support for transparency can make it the ideal choice for including graphics, such as logos and icons, on websites. 

Still, it’s important to consider the trade-offs. While PNG may deliver higher quality, the larger file size could impact your site’s loading speed. Therefore, striking the right balance between image quality, size, and website performance is crucial when deciding between JPG and PNG.